Job Summary
We are looking for a
data- driven and strategic Digital Marketing Manager
to lead our digital marketing efforts across both performance and brand- building objectives. This role will be split equally between:
• eCommerce digital planning, media buying optimization, and performance reporting with a strong ROAS focus
• Brand marketing initiatives to drive awareness and traffic to our offline stores
The ideal candidate is both analytical and creative, with hands- on experience in managing digital media campaigns across various platforms and a deep understanding of omnichannel consumer behavior.
Key Responsibilities
eCommerce Performance Marketing
• Monitor, analyze, and report campaign performance daily/weekly/monthly using tools such as GA4, Meta Ads Manager, Google Ads, and data dashboards
• Lead media buying across platforms (Meta, Google, TikTok, Affiliate, Programmatic, etc.) ensuring budget efficiency and performance optimization
• Develop and execute full- funnel digital media plans to drive online sales, optimizing for ROAS, CPA, and conversion rates
• Collaborate with eCommerce, creative... to align on campaign goals, assets, and audience segmentation
• Conduct A/B tests, attribution analysis, and consumer journey reviews to refine campaign strategies
• Own the digital media performance dashboard and drive actionable insights
Branding & Offline Traffic Generation
• Strategize and execute media plans (including video, display, social, influencers, KOLs, O2O mechanics, etc.) to support offline activations, new store openings, and key retail events
• Work closely with Brand Marketing and Merchandising teams to align campaign messaging, promotional priorities, and retail calendars
• Develop integrated digital campaigns to increase brand awareness, engagement, and store footfall
• Track and report on the impact of branding campaigns on brand lift, engagement, and in- store visits
• Implement and optimize offline conversion tracking to measure the impact of digital campaigns on in- store purchases, using tools such as Meta Offline Events, Google Ads Offline Conversions, and CRM integration
