JOB PURPOSES:
Implementing a digital marketing strategy to optimize advertising performance and online interaction. Building and managing online advertising campaigns, optimizing the website and content across digital. platforms, measuring performance, and executing effective marketing strategies.
Coordinating with relevant departments to update information, gather customer feedback, and deploy projects that enhance online communication to meet the common needs of departments requiring support. in promotion, marketing, and user habits.
Ensuring that the business achieves strong performance in the online space and capitalizing on every digital marketing opportunity to attract and retain customers.
B. ACCOUNTABILITIES:
Managing digital marketing activities:
Preparing reports and providing recommendations and solutions for improving performance.
Building and managing content on various social media channels to develop a communication content strategy.
Implementing and optimizing advertising campaigns for the company&039;s products and services on various online channels: Youtube, Facebook, Zalo, LinkedIn, Instagram, TikTok...
Managing advertising budgets.
Conducting comparative research with competitors and media trends to develop the industry.
Coordinating with the Design department to optimize user experience.
Collaborate closely with species Marketing Specialist and regularly visit customers to understand customers and industry insights.
Measuring the effectiveness of Digital Marketing activities.
Building communication and marketing programs aligned with the company&039;s direction.
Executing promotional campaigns and brand building through Digital Marketing tools (Email Marketing, Mobile Marketing, Social Media, SMS Marketing…).
Managing the company&039;s website content.
* Results:
Increase website traffic and improve the conversion rate from viewers to customers.
Ensure that communication contents are accurate, attractive, relevant and impactful to promote the brand.
Optimize online advertising campaigns to ensure optimal advertising costs and high profitability. Achieve high SEO & SEM performance.
Enhance Online Interaction and Brand Awareness through online advertising campaigns and other activities.
Others:
Other related tasks assigned by Managers.
