Digital Marketing Specialist

Keep up- to- date with the latest trends and technologies in digital advertising and apply them to campaigns.
Track and meet key performance indicators (KPIs) related to lead generation, ensuring a steady flow of qualified leads from ad campaigns.
Conduct keyword and competitor research to identify opportunities and optimize advertising strategies.
Develop and manage PPC and paid social media campaigns across Google, Facebook, Bing, LinkedIn and other platforms, ensuring they align with business goals.
Collaborate with content creator and design teams to create compelling and effective ads, including writing ad copy and developing visual/video content.
Manage ad budgets and ensure effective spending to achieve targeted ROI.
Other tasks required by the managers.
Monitor, analyze, report on the performance of ad campaigns and make data- driven adjustments to improve campaign performance.
Implement A/B testing strategies to optimize ad creatives, targeting, and landing pages, ensuring continuous improvement and effectiveness.
Work closely with other departments such as Sales, Content, and Design to ensure seamless coordination and achievement of company goals.

Experience in developing digital marketing strategies for B2B is a plus.
Eagerness to continuously learn and update knowledge to meet the changing demands of the market.
Extensive knowledge of ad platforms such as Google Ads, Facebook Ads, and analytics tools like Google Analytics, Facebook Ads Manager.
Strong sense of responsibility in assigned tasks and commitment to seeing projects through to completion.
Proficiency in English (spoken and written).
Bachelor’s Degree in Marketing, PR, Business Administration,...or related fields.
At least 1 year of proven experience in Digital Marketing, specifically in managing and optimizing online ad campaigns.
Ability to work on- site.
Good analytic skill and ability to make data- driven decisions to optimize campaigns.

Attractive and competitive salary, including full salary during the probation period.
Professional and friendly working environment in a multinational corporation (MNC).
Social insurance and health insurance according to the law.
Opportunities for career growth and advancement.

Cập nhật gần nhất lúc: 2024-07-29 01:20:02