Digital Marketing Specialist

Digital Asset Management:
- Ensure consistency in brand messaging and visuals across all digital channels.
- Regularly update content to keep it relevant and engaging for the audience.
- Oversee the management and optimization of all digital assets, including website, social media platforms, and digital marketing campaigns.
Website Management:
- Monitor website performance using analytics tools, ensuring optimal user experience and identifying areas for improvement.
- Optimize website content for SEO to improve organic search rankings and increase traffic.
- Collaborate with web developers to implement new features and functionalities that enhance user engagement and drive conversions.
Social Media Strategy:
- Track and analyse social media metrics to measure the effectiveness of campaigns and make data- driven decisions.
- Develop and execute a comprehensive social media strategy to grow brand awareness and engage with the target audience.
- Create, curate, and manage published content (images, video, written) across various social media platforms.
Digital Advertising:
- Monitor and optimise ad performance to maximise ROI and achieve business objectives.
- Work with creative teams to develop engaging ad content that resonates with the target audience.
- Plan, execute, and manage online advertising campaigns across platforms such as Google Ads, Facebook Ads, and others.
Email Marketing:
- Analyse email campaign performance and implement strategies to improve open and click- through rates.
- Segment email lists based on customer behaviour and preferences to deliver personalised content.
- Design and implement email marketing campaigns to nurture leads and engage existing customers.
Analytics and Reporting:
- Prepare regular reports on digital marketing performance, providing insights and recommendations for improvement.
- Stay updated with the latest digital marketing trends and tools to continuously improve digital strategies.
- Use analytics tools (e.g., Google Analytics, social media insights) to track the performance of digital campaigns.

- Strong understanding of SEO, SEM, PPC, and social media advertising.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Creative mindset with the ability to develop innovative digital marketing strategies.
- Excellent communication and copywriting skills.
- Experience with email marketing platforms and CRM systems.
- Proven experience in managing digital assets, including websites and social media platforms.
- Minimum of 2 years of experience in digital marketing, preferably within the travel or e- commerce industry.
- Bachelor&039;s degree in Marketing, Digital Marketing, Communications, or a related field.
- Proficient in using analytics tools (e.g., Google Analytics, social media insights) to measure campaign performance.
- Self- motivated, detail- oriented, and able to work independently as well as part of a team.

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Cập nhật gần nhất lúc: 2024-09-12 05:30:02