Digital Marketing Specialist

SEO (Search Engine Optimization):

Ensure continuous improvement in search rankings and organic traffic.
Conduct keyword research and optimize on- page content (landing pages, copy).
Analyze website performance and report on key SEO metrics.

EDM (Email Marketing):

Track and optimize email performance metrics.
Design and execute email marketing campaigns using Salesforce.
Manage and segment email lists and databases for personalized campaigns.

Website Management:

Basic knowledge of HTML to manage content updates.
Collaborate with the content team to implement SEO best practices.
Ensure the website is SEO- friendly and optimized for user experience.

Database Management for EDM:

Manage the database for email marketing campaigns, ensuring data integrity and proper segmentation.
Develop strategies to grow and maintain a clean, up- to- date database.

Digital Ads (Optional):

Assist with Meta and Google Ads campaigns if needed.
Monitor ad performance and suggest improvements to increase ROI.

Familiarity with database management for EDM campaigns.
Ability to manage multiple projects and work under tight deadlines.
Preferred Qualifications: Experience in B2B marketing, ideally in the real estate sector.
Up- to- date with the latest digital marketing trends.
Knowledge of HTML (UI/UX is a plus).
3+ years of experience in digital marketing, with a focus on SEO, EDM (Salesforce preferred), and website management.
Strong analytical skills and attention to detail.

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Cập nhật gần nhất lúc: 2024-12-01 08:55:03