Digital Marketing Specialist (Paid Media)

Campaign Planning:

Conduct market research to identify target audiences and trends.
Set objectives, budgets, and timelines for each campaign.
Develop paid social media campaigns aligned with marketing goals.

Ad Creation & Management:

Write compelling ad copy tailored to target audiences.
Collaborate with content and design teams to produce engaging ad creatives (Facebook, Instagram, TikTok, Zalo, etc.).
Align persona targeting with the broader digital marketing strategy.
Manage and optimize ad campaigns on platforms like Facebook Ads Manager, Twitter Ads.
Ensure precise targeting and strong click- through rates (CTR).

Audience Targeting & Segmentation:

Leverage data to refine targeting strategies and boost campaign performance.
Define and segment audiences based on demographics, interests, and behaviors.

Budget Management:

Allocate resources effectively to maximize ROI.
Monitor daily spend to maintain KPIs across acquisition channels.

Performance Analysis & Optimization:

Implement A/B testing to fine- tune creatives, targeting, and placements.
Regularly analyze key metrics (CTR, CPC, ROAS) to assess and optimize campaign effectiveness.
Use data to make informed adjustments for better results.

Funnel & Lead Management:

Collaborate with Marketing, Community, and TMK teams to improve lead acquisition, conversion, and follow- up processes.
Report weekly on paid social performance vs. business KPIs.

Strong analytical skills and the ability to interpret data.
Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, Tiktok Ads, Zalo Ads, Twitter Ads).
Detail- oriented and highly organized.
Excellent written and verbal communication skills.
Proficiency in using analytics tools and platforms (e.g., Google Analytics).
Bachelor&039;s degree in marketing, advertising, or a related field (preferred).
Adept at multitasking and meeting deadlines.
Knowledge of SEO and SEM is a big plus.
Proven experience in managing paid social media advertising campaigns.
Ability to work independently and as part of a team.

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Cập nhật gần nhất lúc: 2024-09-18 01:55:02