Digital Marketing Specialist (SEO Focus)

SotaTek is seeking a highly motivated and results- driven Digital Marketing Specialist with expertise in Search Engine Optimization (SEO) to join our marketing team. The ideal candidate will be responsible for, but not limited to, developing and implementing SEO strategies to increase organic traffic, improve search rankings, and enhance user experience across all SotaTek and our ecosystem digital platforms.
Your main responsibilities will be:

Optimize existing content assets for search engine visibility and user engagement.
Develop SEO strategy: Develop, implement, and manage effective SEO strategies aligned with SotaTek business goals. Conduct comprehensive keyword research and analysis to identify growth opportunities.
On- page optimization: Optimize website content, metadata, and internal linking structures for search engine visibility.
Collaborate with the content team to produce quality SEO blog posts, articles, website & landing pages.
Others: Optimize other alternatives contents (such as Ads.) to match current SEO strategy.
Off- Page Optimization: Build high- quality backlinks to enhance domain authority and search engine rankings. Monitor and manage link- building partnerships campaigns.
Conduct site audits to identify and resolve technical SEO issues
Performance Analysis & Reporting: Monitor, analyze, and report on website traffic, keyword rankings, and campaign performance using tools like Google Analytics, Google Search Console, and SEMrush.

2- 3+ years of experience in SEO- focused roles.
B2B Tech knowledge is a plus.
Experience with WordPress is a plus.
Familiarity with technical SEO and web development basics (HTML, CSS, JavaScript).
Proven experience with keyword research, on- page, and off- page optimization. Capable of effective backlink and internal link building.
Excellent written English (Other English skills are a plus).
Experience in Google Ads is a plus.
Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience).
Strong analytical and problem- solving abilities.
Strong knowledge and practical experience in SEO tools such as Google Analytics, Ahrefs, SEMrush, etc.
Ability to work collaboratively in a fast- paced, deadline- driven environment.

Flexible working regime and health care:

01 hour paid leave per day for women having children under 12 months
A flexitime allowance of 90- 180 minutes per month for employees
Flexible timekeeping (from 8:00- 9:00 to 17:30- 18:30)
01- day remote work per month
Minimum 14 paid leaves per annum for all employees after probation
Social insurance, health insurance, unemployment insurance and MIC care insurance

Transparent and fair benefits:

Bonus Policy: Public holidays (2/9, 30/4, 1/5, 1/1,...); Personal Performances; Excellent Team; Performance bonus in Token of the project;..
Men’s Day, Women’s Day, Children’s Day, Mid- Autumn Festival and other benefits under the provisions of the company
Work performance review 2 times/ year (in April and October)
Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law
13th- month salary

Dynamic environment and open culture:

Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks,...
Monthly allowance when joining clubs: Soccer, Swimming, Yoga, Music,...
Flat, open and sharing culture with friendly management team; outsourcing company with product mindset
Year- end party, sports day, yearly company trip and quarterly team building,...with a generous budget
Socialize with colleagues through monthly Happy Hour

Strong learning culture:

Participate in workshops, seminars, tech talk,... with sharing from experts inside and outside the company
Account to log in to our online learning system, which contains thousands of valuable lectures (LMS)
Free training courses for technical and soft skills (presentation skills, communication skills, foreign language courses,...)
Working opportunities with technical gurus who built and operated world- class applications with millions of users

Cập nhật gần nhất lúc: 2025-01-24 07:50:02