Job Purpose
The Digital Marketing Supervisor is responsible for planning, managing, and optimizing all digital marketing activities for BRIS to strengthen brand awareness and maximize both lead volume and lead quality. The role oversees digital paid media, website performance, SEO, email marketing, content, and digital automation to support enrollment growth.
Key ResponsibilitiesDigital Strategy & Planning
Lead integrated digital campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms.
Develop and execute SEO strategy (on- page, off- page, technical) to improve organic visibility and traffic.
Collaborate with content and tech teams to ensure SEO best practices are consistently applied.
Oversee website administration, user experience, technical updates, and content accuracy.
Optimize site speed, structure, landing pages, and conversion paths to maximize lead generation.
Develop annual and monthly digital marketing strategies aligned with BRIS’s brand and enrollment objectives.
Ensure all assets meet BRIS branding and communication standards.
Campaign Management
Direct and support the digital team (media buyers, designers, copywriters).
Manage end- to- end setup and optimization of performance marketing campaigns focused on lead acquisition.
Website Management & SEO
Identify digital trends and consumer insights to enhance BRIS’s online presence and competitiveness.
Email Marketing & Automation
Digital Tools & Ecosystem
Maintain dashboards, reports, and insights across digital channels (Google Analytics, CRM, Ads Manager).
Optimize email segmentation, automation flows, content, and deliverability to enhance lead quality and conversion.
Track email performance and continuously improve open rates, CTR, and conversion metrics.
Monitor daily and weekly campaign performance, ensuring KPIs such as CPL, conversion rate, and ROI are met.
Oversee the health and performance of BRIS’s digital ecosystem: website, landing pages, CRM/automation tools, tracking systems (GA4, pixels, tags).
Performance Optimization & Analytics
Plan and execute email marketing campaigns for nurturing, re- engagement, and event follow- up.
Coordinate closely with the Admissions team to evaluate lead quality and refine targeting strategies.
Develop and implement solutions to increase efficiency, tracking accuracy, and customer journey consistency.
