Digital Media Assistant (Digital Media Planning)

- Digital Media Planner will be responsible for the development of the media strategy and media buying, including
Campaign Planning & Strategy (Online to Offline):
Branding (Awareness):
- Review historical campaign performance analyze data to determine appropriate media channels & best practices
- Collaborate with cross- functional teams (brand, creative, etc.) to ensure strategy alignment.
- Develop brief and liaise with agency to develop comprehensive media plan.
- Work closely with brand team to understand their requirements and objectives
E- commerce (Ecom):
- Proactively corporate with E- com team to support monthly sale campaign
- Review promotional schemes, key deals, and product launches to align with campaign strategies.
- Analyze historical performance data, including traffic, media investment, and Return on Ad Spend (ROAS).
Media Execution (Online to Offline):
Branding
- Coordinating the implementation of digital media plans with the internal team members
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Proofreading and checking all digital assets before releasing and setting up
- Monitor and measure channel performance to achieve campaign KPIs with Performance Specialist
E- commerce
- Structure target audiences and define campaign objectives for optimal results.
- Monitor weekly traffic from branding campaigns to ensure deliverables and commitment with Ecommerce partners with Performance Specialist
Media Analysis
- Analyze campaign metrics, evaluate post- buy reports, prepare quarterly report and provide recommendations for brand
- Collaborate with media agencies to review campaign performance and finalize actual payments.
- Site- check OOH advertising and competitors movements
- Monitor market trends, platforms innovation and track on- going campaign performance to ensure KPI delivery.
Account Management
- Manage owned digital ad accounts and perform administrative tasks including account verification, ad violation appealing
- Project management from end- to- end (Contract, payment)
Qualifications:
- Familiarity with media planning, execution, and data analysis tools.
- Proven experience in digital media and performance marketing.
- Good communication and collaboration skills.
- Strong analytical skills with experience in reviewing and optimizing digital campaigns.
Further information about career opportunities, please visit website: rohto.com.vn (Tuyển dụng- > Cơ hội nghề nghiệp)
Any questions about this job, please contact us via Linkedin: Rohto Mentholatum VN

Official Education and working experience:

Have experience is advantage (01 year), but fresh graduate is accepted also.
Prioritize media channel or agency experience working
Bachelor’s degree – Marketing Major
Supplementary Certificate
Microsoft Office
English: Professional Working Proficiency

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-12-15 16:35:02