Panasonic Sales Vietnam is seeking a highly skilled Digital Performance Marketing Executive to support our digital planning and digital campaign management. The ideal candidate will play a key role in driving digital strategy, executing campaigns, and optimizing performance across multiple platforms. Below are the key responsibilities:
DIGITAL PLANNING:
Support the line manager in developing digital strategies, planning approaches, and performance metrics across platforms/channels for all categories.
Maintain a deep understanding of industry digital benchmarks and the ability to compare the company’s performance with market benchmarks to remain competitive.
Test and experiment with different strategies and optimization approaches to gain insights into how to effectively drive traffic and influence customer behavior.
Collect market and audience insights using reports, research, and data tools to provide supporting data for developing digital strategies.
DIGITAL CAMPAIGN MANAGEMENT:
Lead daily communication with vendors for the execution of display and programmatic formats and closely monitor their performance to ensure campaign KPIs are achieved.
Set up and execute digital campaigns across multiple platforms, such as Facebook Ads, Google Ads, etc.
Monitor and track campaign performance using analytics and data tools such as Ad Dashboard, Google Analytics, Google Data Studio, etc.
Analyze ongoing campaigns based on analytic data and proactively make strategic recommendations to meet campaign goals and improve performance.
Conduct daily, weekly, and post- campaign reports for all digital campaigns.
PAPERWORK:
Closely monitor the process to ensure paperwork and payment procedures are completed in a timely manner.
Follow up with internal (Marketing, Accounting, Legal) and external (Facebook, Google, vendors, etc.) stakeholders to prepare documents for contracts and monthly billing processes.
Process documents in internal systems to obtain approval from relevant stakeholders.
