Digital Specialist (Html Coder)

JOB SUMMARY:

You will play a key role in developing, implementing, and optimizing our digital marketing strategies, with a strong focus on Email Marketing (EDM), Website SEO (on- page), and B2B engagement. Your work will drive brand awareness, improve website performance, and support lead generation efforts. Familiarity with Salesforce EDM, HTML, and UI/UX is a plus, while experience in running ads (Meta, Google) is an advantage but not mandatory.

RESPONSIBILITIES:

Website Management:
Basic knowledge of HTML to manage content updates.
Ensure the website is SEO- friendly and optimized for user experience.
Collaborate with the content team to implement SEO best practices.

EO (Search Engine Optimization):
Analyze website performance and report on key SEO metrics.
Ensure continuous improvement in search rankings and organic traffic.
Conduct keyword research and optimize on- page content (landing pages, copy).

EDM (Email Marketing):
Design and execute email marketing campaigns using Salesforce.
Manage and segment email lists and databases for personalized campaigns.
Track and optimize email performance metrics.

Database Management for EDM:
Manage the database for email marketing campaigns, ensuring data integrity and proper segmentation.
Develop strategies to grow and maintain a clean, up- to- date database.

Digital Ads (Optional):
Assist with Meta and Google Ads campaigns if needed.
Monitor ad performance and suggest improvements to increase ROI.

Ability to manage multiple projects and work under tight deadlines.
Knowledge of HTML (UI/UX is a plus).
Strong analytical skills and attention to detail.
Familiarity with database management for EDM campaigns.
3+ years of experience in digital marketing, with a focus on SEO, EDM (Salesforce preferred), and website management.
Up- to- date with the latest digital marketing trends.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Phụ cấp thâm niên, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2024-10-14 11:35:07