About PATI Group
As we continue our rapid growth trajectory, we&039;re seeking a visionary Direct Response Copywriter to lead our marketing efforts and drive us towards these goals.
PATI is a fast- growing E- commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market. We&039;re on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high- quality products that inspire our customers to optimize their physical, mental, and intellectual potential.
Job Summary
Are you a creative wordsmith with a flair for persuasive writing and a passion for health and wellness?
Do you draw inspiration from the legendary copywriting techniques of Alex Hormozi, Stefan Georgi, Eugene M. Schwartz, and David Ogilvy?
As our Direct Response Copywriter Associate, you will apply these proven strategies to craft irresistible offers and compelling copy that captivate our audience. Collaborating closely with our Media and Creative Teams, you&039;ll write impactful ad copy, email content, landing page text, and more. Your work will directly influence our marketing campaigns and play a significant role in the success of our supplement brands.
Essential Roles and Responsibilities
Master Direct Response Copywriting:
Develop messaging that resonates with our target audience and aligns with brand voice and marketing objectives.
Write engaging and persuasive ad copy, email campaigns, landing page content, and advertorial articles.
Collaborate on Creative Visual Content:
Apply visual elements that appeal to different demographics and platforms (e.g., social media, display networks).
Work with the Creative Team to conceptualize and create visually compelling image and video ads.
Communicate and Collaborate Effectively:
Exhibit excellent communication and project management skills.
Present ideas and campaign results effectively to stakeholders.
Work collaboratively with cross- functional teams to align marketing efforts with business objectives.
Demonstrate Continuous Learning:
Stay updated on industry trends, direct response marketing techniques, emerging platforms, and advancements in AI technology.
Utilize AI applications to enhance copywriting skills and innovate marketing strategies; proactively apply new knowledge to improve marketing effectiveness.
Skills and Qualifications
Proactive learning behavior, dedicated to daily learning and sharing knowledge that immediately supports work objectives.
Alignment with our core values: Honor Our Words, Play Like A Teamsport, and Foster Innovation. Visit patigroup.com to learn more; please provide proof of how you embody these values
Fluent in English communication (written and spoken), with an IELTS score above 7.0 or equivalent.
Strong leadership skills, with proven ability to enhance team performance; candidates should provide evidence of past achievements.
Positive, “can- do” attitude with a passion for driving results.
Minimum of 3 years of experience in direct response copywriting and email marketing.
