Director of Marketing

Job Purpose
The person in charge of the management position and is fully responsible for the Marketing and Corporate Communications activities of the enterprise, including:
- Building marketing content for programs / campaigns; building plans and inspirational communication routes to spread the company&039;s brand value to the public and employees, building management plans, preventing and handling brand risks
- Building and implementing marketing campaigns; communication activities and content; ensuring that communication content to the public and employees is implemented consistently and accurately with the company&039;s strategy, brand and core values
- Planning the business marketing strategy and managing marketing effectiveness, overall communication strategy for the company&039;s internal and external activities (public relations) in line with the brand orientation
Key Accountabilities (1)
Business marketing plan and marketing performance management
- Promote the preparation and implementation of quality surveys (NPS)
- Manage the implementation of activities, budget, marketing costs and update periodically
- Build and implement the company&039;s overall marketing schedule, detailing marketing activities and linking campaigns to the general strategy by segment, economic sector/activity, Customer group...
- Design, build, implement, manage the Customer loyalty program through coordination with other Blocks and Partnerships
- Coordinate with related units to build communication programs and create recognition for products, solutions, suitable for the brand and target Customers
- Build KPIs and ways to evaluate marketing value, monitor marketing programs and effectiveness/completion of campaigns
Design marketing content for programs/campaigns
- Design content for marketing programs and campaigns
- Collaborate with internal and external stakeholders (e.g. agencies) to design content for marketing programs and campaigns
Marketing campaign management
- Develop, integrate and manage campaign management mechanisms including standard campaign specifications, campaign proposals, campaign contact strategies, campaign execution processes and guidance documents
- Increase community awareness and brand building through collaboration with the bank- wide Marketing team to participate in awards...
Key Accountabilities (2)
Strategic communication planning (stragegic communication) according to brand orientation
- Maintain and develop regular and continuous relationships with media units and media experts with great influence in the field.
- Enhance brand recognition, awareness of products, services, financial solutions, ensure comprehensive brand coverage in mass media.
- Develop public relations, manage mass media channels to the press and effectively implement the company&039;s proactive communication strategy.
- Be a bridge between businesses and customers, partners and media units.
- Be responsible for conveying brand- related messages consistently.
- Develop strong relationships with the press to promote the brand, spread the brand&039;s position in the mass media.
- Manage the implementation of corporate communication campaigns, including measurement, reporting and improvement recommendations.
- Build brand position, position the company&039;s brand in the media and press.
Develop and implement communication risk management and brand protection plans
- Quickly and promptly detect emerging risks that negatively affect the company&039;s reputation and brand.
- Develop and implement the best solutions to resolve emerging situations, minimizing possible communication risks.
- Report on communication risk management results.
- Develop a communication risk management plan in the overall corporate communication strategy.
Manage and develop internal communication activities
- Manage and organize internal events on a company- wide scale.
- Develop and implement a company- wide strategic communication plan.
- Evaluate and measure the effectiveness of internal communication channels and internal communication activities, thereby proposing solutions to improve and enhance efficiency.
- Manage the operation and development of the company&039;s internal communication channels.
- Organize the production of creative designs in the unit&039;s professional activities according to brand orientation.
- Coordinate the development and organization of internal communication programs, connecting the entire company according to the brand strategy.
Manage activities and budgets
- Manage corporate communication data information and activities to build a communication information database.
- Develop and manage the unit&039;s operating budget plan.
Key Accountabilities (3)
PEOPLE MANAGEMENT
- Act as a role model and promote corporate culture at function/ sub- function level
- Responsible for developing talents within the function/ sub- function
- Oversee human resources planning and execution (headcount & costs) of their function/ sub- function
- Understand & communicate relevant HR offerings to team members.
- Motivate and recognize team members’ contributions towards the team’s shared goals
- Define team’s capability requirements and enable team member’s professional and personal development through capability assessment, training, coaching & feedback, mentoring, etc.
- Establish and communicate sub- function/ function and individual KRAs/ KPIs, goals, action plan, expectations and results to reporting line
- Attract, onboard and retain the right talents for a high- performing team
- Manage sub- function/ function performance & provide feedback regularly (following the annual performance management cycle)

Success Profile- Qualification and Experiences
Qualification:
- Priority to have a master&039;s degree or higher
- Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking, minimum 6 years experience in people management roles
- Bachelor&039;s degree in Economics / Finance / Banking / Marketing / Business Administration
- Mimimum TOEIC 700 or equivalent
- Prioritize work experience related to corporate customers

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Cập nhật gần nhất lúc: 2026-01-06 21:25:02