Drive the successful implementation of branding strategies and tactical marketing programs for the hotel to support its short and long- term growth and profitability objectives. Duties involved planning, directing, controlling, coordinating and participating in all Public Relations activities. You will also help to create a desired work culture around our Winning Ways of the InterContinental Hotels Group and embrace the IHG Commitment.
People
Develop and maintain a regular pattern of sales calls, meeting with principals of target market.
Liaison with advertising agency
Manage the corporate head office and the preferred hotel history for that company.
Conduct client interviews.
Maintain regular contact with the IHG hotels in your region and the regional reservation office.
Builds profile within local market place through attendance at various events and local market place.
Entertain clients
Financial
Initiates and prepares tenders for business
Analyses sales mix and likely impact on hotel goals
Implements direction from Director of Sales and Marketing and Regional Managers
Sells to new, existing and prospective customers considering goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business
Services existing business through management of account bases
Assists in the evaluation of sales and marketing activities
Assesses sales and marketing data
Sell all facets of the hotel
Grows existing business and establishes and pursues leads which will develop business
Guest Experience
Interfaces with operations on a timely basis.
Assists with the preparation of new products and services.
Travel when required to promote the hotel and develop potential business.
Plan and conduct familiarization tours and site inspections.
Execute advertising/creative briefs in a timely manner.
Responsible Business
May assist with other duties as assigned by management
Provides direction on, and conducts market research and analysis
Develops and maintains contact with business generators, meeting and convention planners, visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government Departments and other producers closely allied to Hotel business
