Job Purpose
The person in charge of the management position and is fully responsible for the Marketing and CorporateCommunications activities of the enterprise, including:
- Building marketing content for programs / campaigns; building plans and inspirational communication routes tospread the company&039;s brand value to the public and employees, building management plans, preventing andhandling brand risks
- Planning the business marketing strategy and managing marketing effectiveness, overall communicationstrategy for the company&039;s internal and external activities (public relations) in line with the brand orientation
- Building and implementing marketing campaigns; communication activities and content; ensuring thatcommunication content to the public and employees is implemented consistently and accurately with thecompany&039;s strategy, brand and core values
Key Accountabilities (1)
Business marketing plan and marketing performance management
- Design, build, implement, manage the Customer loyalty program through coordination with other Blocks andPartnerships
- Manage the implementation of activities, budget, marketing costs and update periodically
- Coordinate with related units to build communication programs and create recognition for products, solutions,suitable for the brand and target Customers
- Promote the preparation and implementation of quality surveys (NPS)
- Build KPIs and ways to evaluate marketing value, monitor marketing programs and effectiveness/completionof campaigns
- Build and implement the company&039;s overall marketing schedule, detailing marketing activities and linkingcampaigns to the general strategy by segment, economic sector/activity, Customer group...
Design marketing content for programs/campaigns
- Design content for marketing programs and campaigns
- Collaborate with internal and external stakeholders (e.g. agencies) to design content for marketing programsand campaigns
Marketing campaign management
- Increase community awareness and brand building through collaboration with the bank- wide Marketing teamto participate in awards...
- Develop, integrate and manage campaign management mechanisms including standard campaignspecifications, campaign proposals, campaign contact strategies, campaign execution processes and guidancedocuments
Strategic communication planning (stragegic communication) according to brand orientation
- Enhance brand recognition, awareness of products, services, financial solutions, ensure comprehensive brandcoverage in mass media.
- Develop strong relationships with the press to promote the brand, spread the brand&039;s position in the massmedia.
- Manage the implementation of corporate communication campaigns, including measurement, reporting andimprovement recommendations.
- Develop public relations, manage mass media channels to the press and effectively implement the company&039;sproactive communication strategy.
- Maintain and develop regular and continuous relationships with media units and media experts with greatinfluence in the field.
- Build brand position, position the company&039;s brand in the media and press.
- Be a bridge between businesses and customers, partners and media units.
- Be responsible for conveying brand- related messages consistently.
Develop and implement communication risk management and brand protection plans
- Develop a communication risk management plan in the overall corporate communication strategy.
- Report on communication risk management results.
- Quickly and promptly detect emerging risks that negatively affect the company&039;s reputation and brand.
- Develop and implement the best solutions to resolve emerging situations, minimizing possible communicationrisks.
Manage and develop internal communication activities
- Evaluate and measure the effectiveness of internal communication channels and internal communicationactivities, thereby proposing solutions to improve and enhance efficiency.
- Develop and implement a company- wide strategic communication plan.
- Coordinate the development and organization of internal communication programs, connecting the entirecompany according to the brand strategy.
- Organize the production of creative designs in the unit&039;s professional activities according to brand orientation.
- Manage and organize internal events on a company- wide scale.
- Manage the operation and development of the company&039;s internal communication channels.
Manage activities and budgets
- Develop and manage the unit&039;s operating budget plan.
- Manage corporate communication data information and activities to build a communication informationdatabase.
PEOPLE MANAGEMENT
- Attract, onboard and retain the right talents for a high- performing team
- Motivate and recognize team members’ contributions towards the team’s shared goals
- Responsible for developing talents within the function/ sub- function
- Act as a role model and promote corporate culture at function/ sub- function level
- Manage sub- function/ function performance & provide feedback regularly (following the annualperformance management cycle)
- Oversee human resources planning and execution (headcount & costs) of their function/ sub- function
- Establish and communicate sub- function/ function and individual KRAs/ KPIs, goals, action plan, expectationsand results to reporting line
- Define team’s capability requirements and enable team member’s professional and personal developmentthrough capability assessment, training, coaching & feedback, mentoring, etc.
- Understand & communicate relevant HR offerings to team members.
