- Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved.
- Coordinate all methods of maintaining and increasing business volume. This includes sales activities, personal selling, publicity, community relations, special sales projects, etc.
- Provide a professional, advisory support service to the General Manager.
- Produce Annual Revenue Plan, Budgets and Forecasts.
- Create and implement special programs to achieve greater profitability through:
- Organize and promote, in cooperation with the Food & Beverage Department, special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
- Review regularly internal promotion pieces for visual effect and ensure they conform within brand standards.
- Increasing local Food & Beverage and Banquet Sales
- Participate as an active member of the community through associations, memberships and other trade organizations.
- Increasing overall occupancy
- Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met.
- Increasing business volume during off- peak periods
- Increasing average rate
- Enhance the image of the hotel in the local community.
- Work with Brand team in Wyndham Hotel Group and the General Manager to ensure the brand standard well executed in the hotel
- Interact with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community.
- Investigate potential markets by:
- Studying guest questionnaires
- Maintain good communication with Regional Field Sales and Sales functional leads in Wyndham Hotel Group corporate office
- Work with Financial Controller in the preparation and management of the Department’s budget.
- Analyzing guest history
- Reviewing government statistics on visitors to the city
- Work with Human Resources on manpower planning and management needs.
- Review business generation and lost report to identify the market needs and trend
- Implement Career Development Program within the Sales Department.
- Conduct market research.
- Manage the development of new products and services.
- Produce new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets.
- Studying various reference and industry publications for sales leads
- Prepare advertising plan which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency.
- Analyzing competition&039;s sales/promotion efforts
- Implement corporate & brand initiatives.
- Review regularly the Public Relations activities together with the Marketing Coordinator to ensure high awareness of the hotel in the local and national media.
(*) Working location: Hai Duong Province
