Analyzing guest history
Increasing business volume during off- peak periods
Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media.
Implement Career Development Program within Sales & Marketing Department.
Work with Human Resources on manpower planning and management needs.
Increasing overall occupancy
Investigate potential markets by:
Prepare advertising plan which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency.
Maintain good communication with Regional Field Sales and Marketing and Sales & Marketing functional leads in company
Manage the development of new products and services.
Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales activities, personal selling, publicity, community relations, special sales projects, etc.
Studying various reference and industry publications for sales leads
Work with Brand Marketing team and the General Manager to ensure the brand standard well executed in the hotel
Reviewing government statistics on visitors to the city
Produce Annual Revenue Plan, Marketing Budgets and Forecasts.
Review regularly internal promotion pieces for visual effect and ensure they conform within brand standards.
Oversee the development of new marketing strategies.
Enhance the image of the hotel in the local community.
Analyzing competition&039;s sales/promotion efforts
Conduct market research.
Work with Director of Finance in the preparation and management of the Department’s budget.
Studying guest questionnaires
Increasing average rate
Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met.
Provide a professional, advisory support service to the General Manager.
Produce new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets.
Participate as an active member of the community through associations, memberships and other trade organizations.
Implement corporate & brand initiatives.
Organize and promote, in cooperation with the Food & Beverage Department, special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
Increasing local Food & Beverage and Banquet Sales
Review business generation and lost report to identify the market needs and trend
Create and implement special programs to achieve greater profitability through:
Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved.
Interact with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community.
