E-commerce Sales Executive (TikTok Shop & Social Commerce)

- Department: Global & E- commerce
- Reports To: E- commerce Leader & Global E- commerce Manager
Role Summary
The ideal candidate understands TikTok culture, has strong e- commerce execution skills, and can drive revenue through creative content strategies and platform- based selling tools.
We are seeking a highly motivated and trend- savvy E- commerce Sales Executive to manage and grow our sales performance on TikTok Shop and other social commerce channels. This role is responsible for product listings, campaign execution, influencer/affiliate coordination, live commerce support, and sales performance optimization.
Key Responsibilities:

TikTok Shop Management

- Optimize product pages (titles, descriptions, images, videos, SEO keywords).
- Manage daily operations of TikTok Shop, including product listings, pricing, promotions, and inventory coordination.
- Ensure store compliance with TikTok Shop policies and platform standards.

Sales Growth & Campaign Execution

- Coordinate discount strategies, coupons, free shipping promotions, and featured product campaigns.
- Plan and execute TikTok Shop sales campaigns (flash sales, bundles, seasonal promotions).
- Track sales performance and continuously improve conversion rates.

Affiliate & Influencer Collaboration

- Monitor affiliate performance and optimize commission strategies.
- Recruit and manage TikTok affiliates and creators to promote products.
- Support influencers with product samples, key messaging, and campaign guidelines.

Live Commerce Support

- Support host preparation, product showcasing, and post- live reporting.
- Coordinate product scripts, promotions, and live event scheduling.
- Assist in planning and managing TikTok LIVE selling events.

Content & Product Marketing Coordination

- Collaborate with internal marketing/design teams to produce content optimized for TikTok.
- Recommend content trends and viral product positioning strategies.
- Ensure content supports sales funnel performance (awareness → conversion).

Data & Performance Reporting

- Conduct competitor benchmarking and market trend analysis.
- Prepare weekly/monthly sales performance reports with actionable insights.
- Monitor KPIs such as GMV, CTR, conversion rate, ROAS, CAC, and return rates.

Customer Experience & Operations

- Handle customer service on order issues, returns, and customer feedback.
- Identify product issues through reviews and propose improvements.
- Ensure fulfillment and logistics alignment for fast delivery performance.

- Age: Below 35 years old.
Required Qualifications
- Experience in e- commerce sales, marketplace operations, or digital marketing (3+ years preferred).
- Strong understanding of TikTok trends, viral content behavior, and social commerce.
- Knowledge of digital ads (TikTok Ads, Meta Ads) is required.
- Familiarity with TikTok Shop Seller Center tools and campaign features.
- Fluent in English (written and spoken) is required.
- Experience running TikTok Shop campaigns, affiliate programs, or live commerce.
- Comfortable working with numbers and performance dashboards.
- Bachelor’s degree in Business Administration, Marketing, E- commerce, Communications, or a related field is preferred.
- Strong communication and coordination skills (working with creators, internal teams, logistics).
Preferred Qualifications
- Experience running TikTok Shop campaigns, affiliate programs, or live commerce.
- Strong product storytelling skills (especially for lifestyle and consumer goods).
- Experience in cookware, kitchenware, home goods, or premium consumer brands is a bonus.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2026-02-10 09:50:04