Ecommerce Digital Marketing Specialist

JOB OBJECTIVE:
The Senior Performance Executive is responsible for developing, executing, and optimizing performance- driven marketing initiatives across both digital and CRM channels. This role aims to maximize customer acquisition, retention, and lifetime value, while enhancing brand positioning and driving measurable results through strategic data analysis and performance optimization.
MAIN TASKS:
Execute CRM strategies, including customer segmentation, lifecycle management, and personalized communication to nurture customer loyalty and maximize retention.
Develop actionable insights from customer data, performance analytics, and market research to identify opportunities for growth and continuous improvement.
Collaborate closely with cross- functional teams including Brand team, Customer Service, and Creative to ensure cohesive messaging across all marketing touchpoints.
Assist management with ad hoc projects and data- driven initiatives to further enhance business performance.
Monitor, measure, and analyze performance data across multiple platforms, providing actionable insights to optimize marketing activities and improve ROI.
Lead and manage performance marketing campaigns across digital channels (e.g., Facebook, Google Ads, Affiliates network, etc.) to drive brand growth, customer acquisition, and revenue.

Good sense of design and style, with understanding of the fashion industry.
Strong analytical and problem- solving skills with meticulous attention to detail.
Bachelor’s degree in Marketing, Business Administration, or related field.
Minimum 3 years of proven experience in digital marketing, performance marketing, CRM, or related fields. Experience with CRM tools (i.e Mailchimp, Klaviyo, etc.) is a plus.
Proficiency with performance analytics tools such as Google Analytics, Google Data Studio, or similar platforms. SQL knowledge is a strong advantage.
Excellent communication skills in English and Vietnamese.

Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-07-31 19:45:03