Ecommerce Manager

Objective of role:
Responsible for generating data- driven commercial insights and managing relationships with internal/ external partners for the business.
Drives the growth of the E- Commerce business by enhancing customer experience, managing customer order fulfilment, technology and infrastructural plans. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies for Ecommerce.
Detailed responsibilities/accountabilities
Strategy:

Collect and analyze the market trend, customer’s insights, competitor and propose the action plan to ensure the Ecommerce goals achievement & online business growth.
Manage P&L by monthly/ quarterly/ yearly.
Develop overall mid/ long term strategy & plan to align with company business.

Implement strategy

Manage, supervise and work with internal/ external partners in the plan and execution to implement Ecommerce strategy.
Review & evaluate the performance to propose action plan for improving the performance.

Analysis & operation management:

Analyze and manage web data
Manage sales, promotions, marketing on site
Analyze traffic and user behaviors as well as user experience metrics- optimizing site operation, identify opportunities to achieve sale- growth.
Build up process and ensure the operational efficiency of the ecommerce business.
Analyze OKR & KPIs and metrics to identify trends, generate sales growth and maximize conversion.

Develop people:

Review and evaluate the employee’s performance.
Recruit, training and build up the development plan for team members.
Manage and lead employees to accomplish the set plan and performance dimension.

Education: Bachelor&039;s degree in Ecommerce/Digital marketing or related major
Experience:

- Experience in an eCommerce role delivering growth
- Strong analytical and technical skills for tracking set- up, evaluating, reporting and actioning insights.
- At least 5+ years of experience working in Ecommerce management level, preferably in retail field.

Skills:

- Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display, and affiliate channels.
- Excellent understanding of UX, web design, customer flow and web analysis
- Knowledge of Attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools.
- Efficiency in English & Advance computer skills in Ms- Word, Excel, PowerPoint…
- Demonstrate experience in supervising and leading a team, Strong project management skills, including the ability to manage budgets, timelines, and vendors, Strong analytical skills and the ability to use data to drive decision- making, Excellent Written & Verbal communication skills.

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Cập nhật gần nhất lúc: 2024-04-03 11:37:57