Executive Marketing

- This role will also shape the executive persona content strategy for multiple sales and marketing channels, including web, email, digital media, and print.
- As part of the Executive audience marketing team, you&039;ll work closely with subject matter experts, product teams, and brand teams to ensure alignment of messages, and drive adoption and usage of the executive insights and messaging strategy.
- You will be responsible for ensuring planning, developing and analyzing customer insights, writing, editing, and developing communications, messaging, and the intelligence strategy for executive persona(s) to enable the go- to- market and sales organizations.

- Work closely with Content Managers, Digital Media Managers, Field Marketing, Corporate Messaging, PR/AR, and others on fast- paced evolution and execution of using the messaging developed.
- Create audience research and journey maps to understand audience/persona needs/problems, and identify appropriate communication and channel throughout the customer lifecycle.
- Partner across Kallos Vietnam to build the messaging and content framework for campaigns and other marketing assets across web, digital, and creative.
- Establish and own messaging strategy and framework(s) for an executive audience persona or segment (across commercial and public sector).
- Drive scalable mechanisms including playbooks, toolkits, and “how to guides” predominantly for usage by field and sales teams.
- Work with subject matter experts to develop value proposition and positioning that differentiates Kallos to the specific audience/persona, based on their needs, market trends, and competitive forces.

- Kallos Vietnam is committed to a diverse and inclusive workplace.

Cập nhật gần nhất lúc: 2024-03-07 13:50:22