DUTIES AND RESPONSIBILITIES:
Restaurant & Bars marketing execution
• Utilize customer insights and data analytics to identify areas for growth and make informed decisions
• Cooperate with third parties or partners to deploy and run regional, country or hotel campaigns such as Marriott Bonvoy, Club Marriott or any business partners
• Support F&B leaders and Restaurant Managers for F&B activations, special events, merchandise, food tasting, food festival, workshop and promotions
• Conduct weekly F&B marketing meetings involving F&B Operations and Marketing teams
• Work with Creative Manager to create enticing visuals, promotional materials, and menu displays and other essentials for the outlet activities
• Coordinate launch events of special promotions and yearly projects
• Work closely with the culinary team to execute new food and beverage concepts that align with promotional objectives
• Coordinate with the operations team to ensure seamless execution of promotions and maintain service quality
• Plan F&B marketing calendar, execute F&B marketing plans and run marketing campaigns aligned with sales activities and promotional campaigns
• Work with Creative Manager and lead the photography for monthly F&B promotions or coordinate on the photography projects of outsourcing between the hotel and production house
Digital & Social Media Execution
• Develop and execute social media strategies for all restaurants & bars aligned with the hotel’s business goals, hotel marketing initiatives and F&B marketing plan
• Create, source, schedule, and distribute social media content in collaboration with cross- functional teams to ensure content aligns with brand messaging and marketing objectives
• Create and implement social media contests, and other user- engagement tactics that are in line with the hotel’s F&B marketing goals
• Keep all directories and online listings up- to- date for all outlets
• Monitor effective benchmarks. Analyze, review, and report on weekly, monthly and yearly basis
• Identify and build partnerships with local influencers and bloggers
• Update and maintain outlets’ website content, ensuring it aligns with current marketing initiatives and SEO best practices
• Establish a positive online presence for the outlets and monitor community feedback in real- time
• Deploy and run paid advertising campaigns to drive F&B marketing goals and objectives
• Manage day- to- day activities of selected social media channels including Facebook, LinkedIn, Instagram, Youtube, and any required channels for all restaurant and bar outlets
Other execution and fulfillment of projects as outlined on marketing communications plans
