Giám Đốc Marketing Ngành Hàng (Marketing Director)

JOB SUMMARY:
• Support the CMO in handling policy- related issues, processes, risk management, and organizational matters within the Marketing Department.
• Take responsibility for developing objectives, strategizing, and overseeing the implementation of Marketing plans for the product categories, based on continuous analysis and evaluation of brand, market, and consumer psychology. The goal is to achieve long- term revenue, profit, and development targets for the product categories.
• Screen, consolidate, and gather proposals from SBM/BM (related to strategies and plans of the product categories) before finalizing them with higher- level management.
ROLES AND RESPONSIBILITIES:
• Build and develop brand structure strategies, brand positioning, and conduct research for new products and packaging that serve the business objectives of the product categories within the scope of responsibility.
• Allocate and manage the budget resources of the assigned product categories effectively and efficiently.
• Propose and participate in the development of company- level control documents related to Marketing activities, such as regulations and policies. Lead the development of operational guidelines for the Marketing Department, including processes and job instructions.
• Monitor and evaluate the risk management situation of the Marketing Department, prepare monitoring and evaluation reports according to company regulations, and propose corrective actions.
• Establish the annual AOP plans for the assigned product categories, including revenue, production, profit, and market share targets.
• Develop short- term and long- term Marketing strategies for the product categories within the scope of responsibility, aligned with the company&039;s overall business strategy.
• Provide direction and guidance on the selection and management of suppliers, ensuring their compliance with the company&039;s standards and criteria and maximizing their effectiveness.
• Responsible for organizing and overseeing the implementation of Marketing programs according to the plan.
• Build, develop, and train the Marketing team members within the assigned product categories.
• Organize, assign, and guide SBM/BM in planning, implementing, and evaluating the annual Marketing programs for each brand within the assigned product categories. Ensure adherence to the established development strategy and achievement of the product categories&039; and brands&039; objectives. Analyze reports and performance results to propose solutions and programs that promote goal achievement and address competitive activities.

EDUCATION:
• University degree in Economics, Marketing, Business Administration.
• Master&039;s degree preferred in Economics, Marketing, Business Administration.
EXPERIENCE:
• Minimum 2- 3 years of equivalent position experience or 4- 5 years of experience working in senior management positions in brand marketing and advertising.
• 8- 10 years of practical management experience in Marketing within multinational companies or large- scale dairy, food, or fast- moving consumer goods companies.
• Experience in strategic planning, marketing planning, and brand management.
• Extensive knowledge of the dairy and fast- moving consumer goods industries.
SPECIALIZED KNOWLEDGE & SKILLS:
• Knowledge and experience in business management, marketing, sales, and finance.
• Strategic vision.
• Ability to oversee the implementation of established strategies.
• High level of creativity and continuous improvement mindset.
• Excellent presentation, negotiation, and communication skills to build effective internal and external relationships and influence towards common goals.
• Strong analytical skills and sound decision- making ability.
• Leadership skills for developing and training subordinate staff.
• Ability to develop strategic plans.
OTHER REQUIREMENTS:
• Enthusiastic and proactive work attitude.
• Good English communication skills.
• High teamwork spirit.
• Ability to work under high pressure.
• Strategic thinking.
• Proficient in office computer skills.
• Strong analytical and organizational skills.

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Xe đưa đón, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Công tác phí, CLB thể thao

Cập nhật gần nhất lúc: 2024-12-22 03:40:02