Mô tả công việc
- Ad Creative: Develop compelling ad copy and creative assets that resonate with target audiences and drive clicks and conversions.
- Campaign Setup: Create, configure, and launch Google Ads campaigns that align with client goals, targeting criteria, and budget constraints.
- Reporting: Generate and deliver monthly and quarterly reports to clients, highlighting key performance metrics, insights, and actionable recommendations for campaign enhancement. Collaborate with other team members to discuss campaign progress, address inquiries, and provide strategic recommendations.
- Data Analysis: Analyze campaign data to identify trends, insights, and areas for improvement. Provide data- driven recommendations to enhance campaign performance.
- Keyword Research: Conduct thorough keyword research to identify high- potential keywords and negative keywords to improve campaign targeting.
- Budget Management: Efficiently manage ad budgets to ensure campaigns remain within budget while delivering maximum ROI.
- Stay Updated: Stay current with industry trends, Google Ads updates, and best practices to ensure that strategies remain cutting- edge and effective.
- Campaign Management: Continuously monitor and optimize campaigns to maximize performance, including keyword research, ad copywriting, bid adjustments, and A/B testing.
Yêu cầu công việc
- Bachelor&039;s degree in Marketing, Business, or a related field (preferred).
- Fluent in English (writing, speaking, listening, reading)
- Google Ads Certification is highly desirable.
- Proven experience in setting up and managing successful Google Ads campaigns.
- Self- motivated and able to work independently and as part of a team.
- Strong organizational skills with the ability to manage multiple client campaigns simultaneously.
- Proficiency in Google Analytics and other relevant digital marketing tools.
- Strong analytical skills and the ability to interpret data to make informed decisions.
