RESPONSIBILITY
• Visual Development
Responsible for creative development for key visuals, product and talent shooting, ensuring a consistent and impactful brand message across all retail touchpoints.
Key visual development: Develop and manage the creation of key visuals for in- store display and POSM, retail activation activities, promotional materials, and digital campaigns (including e- commerce platforms).
Managing visual adaptation: support IHD team in all online- offline communication assets, including social posts, promotion ads, livestream, email marketing, workshops and activations.
Concept development: Collaborate with the MKT, VMD/IHD, Retail Activation, D2C team to conceptualize and develop creative briefs for key visuals, product photography, and talent shoots (in- house production).
• Video Production
Involved in the process of video production, creating engaging, high- quality content that showcases products, builds brand perception, and drives sales, whether through product demos, customer testimonials, or interactive shopping experiences.
Handle video editing: deliver appealing visuals, informative content, and emotional resonance. Tailor videos for platform optimization (e.g., Website, YouTube, Facebook, TikTok, Instagram), ensuring optimal performance and engagement.
Create compelling and relevant content: MKT (OOBE), workshop materials (presentations, handouts) together with project owners, from pre- production (storyboard, script), to production (setup and shoot, animation), and post- production (editing flow, audio, color & effect).
• Project Collaboration
Project Management: Manage creative projects from concept to completion, ensuring that project requirements and deadline are met.
Content planning and scheduling: Develop content calendars and schedules to ensure consistent and timely delivery of content across all platforms. Liaise with internal and external photographers, videographers, and other creative vendors (as needed).
Shoot planning and coordination: Plan and coordinate product and talent shoots, including location scouting, scheduling, and logistics.
Retail MKT activities- online & offline communication: join to support Retail Activation team in planning and creating necessary materials in preparation for product launches and activation.
Other tasks as required by the line manager.
