Group Brand Senior Manager

Location: VP PNJ, 01 Hoang Viet, 4 Ward, Tan Binh Dist, Ho Chi Minh City
RESPONSIBILITIES
Brand Strategy and Development:

Craft a clear brand identity, ensuring that it resonates with the target audience and aligns with the brand&039;s core values
Stay updated with market trends, competitor activities, and consumer insights to continuously evolve the brand strategy
Develop and refine the brand&039;s overarching strategy, defining its unique value proposition and positioning within the luxury retail market

Marketing and Communication:

Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Collaborate with the marketing team to create compelling content, including visuals, copy, and multimedia assets, for various platforms and channels
Develop and manage the overall brand budget, ensuring that resources are allocated and spent appropriately to optimize brand growth and profitability
Lead the development of marketing campaigns that effectively communicate the brand&039;s story, products, and lifestyle

Product Management:

Work closely with the product development team to ensure that new products align with the brand&039;s aesthetics, quality, and values.

Leadership:

Lead, mentor, and inspire a diverse team, fostering a culture of creativity, innovation, and accountability.
Collaborate cross- functionally with teams such as Intergrated Marketing, Retail Marketing, Supply Chain, Finance, …) to ensure seamless execution of brand strategies and initiatives.

REQUIREMNENTS

Leadership: Excellent leadership and team management capabilities.
Communication & Collaboration skills: Effective communication and collaboration skills across different departments.
Education: Degree in Marketing, Business, or related field
Strong understanding of luxury market dynamics, consumer behaviors, and trends.
Project management: Strong project management skills, with the ability to manage multiple priorities in a fast- paced environment.
Creative: Creative mindset with a keen eye for design and aesthetics.
Experiences: Proven experience (8+ years) in brand management/ brand development/ brand building
Demonstrated ability to develop and implement successful brand strategies.
Market Research, Data- driven: Proficiency in market research, data analysis, and interpretation
Strategic thinking: Exceptional strategic thinking and problem- solving skills.

Contact:
Hoai Anh- anh.nth13@pnj.com.vn

Máy tính xách tay, Bảo hiểm, Phụ cấp, Thưởng, Đào tạo, Chế độ nghỉ phép

Cập nhật gần nhất lúc: 2024-04-03 12:18:18