Employment Type: Full- timeReports to: CEO
Primary Objective:We are looking for a dynamic, results- oriented Growth Product Manager. Ideal for a strategic thinker with a passion for identifying and capitalizing on growth opportunities, this role focuses on driving customer acquisition, engagement, and retention through data- driven strategies while continuously refining the product to enhance the user experience and prepare for full- scale market success.
About Us:Building on our success in Europe, we’re now focused on transforming Vietnam’s gig economy. Our dynamic startup connects service providers with clients through an innovative mobile platform, delivering a seamless and reliable experience. We’re currently at the MVP stage and are seeking a Growth Product Manager to drive key growth metrics, including acquisition, activation, conversion, retention, and monetization. Your role will involve attracting and engaging customers, gathering valuable user feedback, and implementing data- driven improvements to maximize our market impact.
Key Responsibilities
Growth strategy development: Design and execute data- driven strategies to increase customer retention, engagement, and purchase frequency, aligned with business objectives.
Metrics tracking & reporting: Monitor, analyze, and report on growth metrics to enhance customer lifetime value and engagement.
Experimentation & optimization: Design and conduct A/B tests and experiments to validate growth hypotheses, optimizing product features and campaigns.
Customer feedback & product improvement: Actively collect and analyze user feedback to guide iterative product enhancements.
Customer journey mapping: Map and optimize the customer journey, creating seamless and engaging experiences to build long- term relationships.
Retention- focused campaigns: Develop multi- channel retention campaigns (e.g., email, SMS, app notifications) to drive repeat purchases and loyalty.
Risk management & project oversight: Identify and mitigate project risks, conducting post- project reviews to drive continuous improvement.
User acquisition & onboarding: Lead cross- channel campaigns (social media, partnerships, grassroots) and optimize the onboarding experience to improve user satisfaction and retention.
Cross- functional collaboration: Work with product, marketing, IT, and CRM teams to ensure alignment with customer- focused strategies and objectives.
Customer segmentation & personalization: Leverage customer data to create targeted segments, crafting personalized journeys and touchpoints to enhance engagement.
Loyalty & location- based offers: Integrate loyalty programs and location- based offers to encourage frequent interactions and repeat business.
