Key Responsibilities
Content & Event Optimization
Act as an operational planification bridge between local BD, Marketing, Technical and Group digital teams. Coordinate content and event calendars.
Support internal teams with insights on: what clients are searching for, which topics resonate and demand exists
Support monthly/quarterly performance reviews and prioritization
Act as a content quality checkpoint between Technical, BD, and Marcom. Ensure content is search- aligned, human- readable, and structurally sound before publishing
Content Architecture Engineering
Build and maintain content architecture and sitemap design, ensuring logical topic coverage and clear internal linking
Contribute to thought leadership content built to rank (articles, insights, sector briefs). Adapt content tone, examples, and framing to user profiles.
Treat content and data as reusable intellectual capital. Help structure content and insights so they can be reused across: Website, LinkedIn, Newsletters and Events.
Support the design and execution of SEO/AEO- driven content strategy aligned with Vietnam- specific market narratives.
Build and maintain up- to- trends keyword clusters for each of Forvis Mazars services.
Translate search behavior into audience insights.
SEO/AEO Search Friendly Optimization
Track rankings, visibility, and content performance using analytics tools.
Support SEO & AEO optimization for both search engines and AI- based search engines.
Identify weak, outdated, or misaligned pages and propose improvements.
Analyze authority and backlink signals and support improvement initiatives.
Perform page- level analysis and optimization:
Schema and organic internal link
Content depth and structure
CTAs and conversion paths
Titles, meta descriptions, headings
Competitor & SERP Intelligence
Conduct
SERP- based competitor analysis
, including:
Monitor content movement and shifts in search intent across key service lines.
Benchmark competitor content structure, depth, and messaging.
Detection of new pages and emerging themes
Content angles and narratives
Keyword ownership and positioning
CRM & Data
Maintain existing Marketing Automations
Maintain and enrich CRM.
Support data intent enrichment to connect SEO insights with BD targeting.
Campaign & Project Coordination
Support multi- channel content distribution (website, LinkedIn, newsletters).
Apply Account- Based Marketing (ABM) principles to align content and campaigns with priority accounts and sectors.
Core Skills & Mindset
Problem- Solving – Finds creative and practical solutions to complex challenges.
Interpersonal Skills – Builds genuine connections and collaborates effectively across teams and stakeholders.
Execution- driven – Able to move from analysis to implementation.
Ownership Mindset – Takes full responsibility for outcomes and consistently follows through on commitments.
Analytical & Structured – Comfortable working with keywords, data, dashboards, and content systems.
Content- first thinking – Understands that visibility and trust are built through high- quality information.
Strategic Curiosity – Sees the big picture while managing the details required for execution.
Qualifications & Requirements
Degree (or final- year student) in Marketing, Business, Communications, Data, Technology, or related fields.
Strong written and spoken English.
Strong interest/skills in SEO, content strategy, and digital market intelligence.
Preferred:
Copywriting or content editing skills.
Hands- on experience with SEO tools: GA4, Google Search Console, Ahrefs.
Experience with CRM & databases (Airtable preferred).
Understanding foreign- owned business operations in professional services (accounting, tax, legal, audit, financial advisory, payroll).
Tools You Will Work With
Campaigns: LinkedIn Sales Navigator, Mailchimp, Campaigns tool
Market Intelligence: Orbis, Cap IQ
Content: Internal CMS
CRM & Data: Airtable
SEO & Analytics: GA4, Google Search Console, Ahrefs
What We Offer
Training in Professional Services, Content Strategy, Account- Based Marketing, and Data- Driven outcomes.
Direct involvement in market positioning, not just execution tasks.
Hands- on exposure to SEO- driven growth and content intelligence in a professional services environment.
APPLY HERE
