Role Description
Public Communications (40%):
to strengthen AEON Brand in the perception of multi- stakeholders by planning and implementing effective communications projects/ campaigns:
Role: This position, playing as a storyteller, who bridge the company&039;s stakeholders and AEON by the audiences&039; insight- driven story. Thus helping to build a long- lasting and trustworthy :
Organizing and conducting communications focused events which are press conference, opening, launching, etc.
Developing and writing communications content such as news release, articles, corporate profile, corporate brochure, video script, presentation, official letters, media interview, etc.
Planning and implementing communications activities which are PR retainer, PR retaining, Communications campaigns;
Media Relations (30%): to build and maintain the AEON good relationship with the journalists to generate the positive and earned media for AEON Brand
Media Engagement:
Organizing and implementing regular and ad- hoc media engagement activities
Developing and sustaining the network and relationships with journalists, particular with economy and market sections
Media Appreciation
3 Media Interview & Partnership: Being a primary contact to receive and handle media enquiries/ media issues"
Crisis Management: to minimize negative impact to brand image and reputation through managing & handling media crisis
Being responsible to work with the related departments for related tasks which are assigned by direct supervisor in media crisis handling"
Daily Media Monitoring and Social Media Listening for potential crisis alert
Brand Identity Management & Reporting
Brand Identity Management: Supervising and consulting on any use of AEON Trademark/Tradename, Brand Guideline
Reporting tasks: being accountable for AEON Brand Performance reports, which are:
[b] Social Media Report: Twice a year
[c] Brand Health Check: every 3 years
[a] Mass Media report: Quarterly & Year- end
