Brand Principal & Management
Outcome: develop the long term growth strategy, maintenance and management of our brands within the Vietnam market
● Follow the approval process for marketing activities as required by the brand principal and provide regular updates as needed.
● Be the contact point for our overseas brand principals regarding the marketing calendar, upcoming collections, campaigns and initiatives.
● Coordinate with regional principles as required on the integrity, growth and performance of the brand
● Manage a portfolio of fashion brands within Maison including the budget, calendar and sales promotions.
● Ensure clear target audiences, above the line & below the line marketing communication messaging and activities are set appropriately for each portfolio brand.
● Support CMO and Marketing Managers in the brand development strategies appropriate for the target market, audience and relevant consumer insights of each brand
Trade Marketing Campaigns
Outcome: Support our brand managers and stores to drive sales via outstanding sales promotions & schemes that do not devalue our brands
● You will own the budget for trade market management, purchasing and campaign execution.
● Manage the entire project and ensure deadlines are met by all parties
● Be fully responsible as the contact point between marketing and brand managers for sales promotions and schemes on a monthly basis.
● Oversee the printing, production and rollout in stores of POSM, poster, delivery of gifts / vouchers / other sales mechanics assets on time
● Work with non competitive external brands to build partnerships for a gift with purchase that is suitable and relevant to our brand- for example, on valentines women who buy clothes in our store will receive a lipstick or mirror from a cosmetic company we partnered with.
● Oversee the communications of trade marketing campaigns via SMS, EDM and online by working with the Social Media & Content Manager or Digital Agency
OOH & Display Media
Outcome: Drive excellent brand awareness within malls, our stores and other high traffic areas.
● Be fully accountable to own the budget and execution of this
● Work with malls or other OOH providers on budget, length of time and set up of creatives
● Coordinate the with Brand Managers and Brand Principals to update light boxes and visual merchandise in our stores based on which collections we have purchased and are currently selling
● Deliver POSM and posters to stores as needed
Corporate Partnerships
Outcome: To increase marketing distribution by building value added partnerships allowing us to reach target client bases.
● Build partnerships with other companies that will allow us to reach their client bases in a way that adds value to them
● For our premium brands, we may want to work with a luxury automobile retailer or another VIP customer segment
● You will own the mechanics, negotiation, budget and execution of these activities
● For our mass brands, we may want to work with companies with a large employee base, banks, restaurants, gyms and other consumer facing venues for voucher distribution
New Store Opening & Client Events
Outcome: We now have over 100 stores. But what would we do differently if we were opening our very first store? This is the culture and mindset we must maintain as we launch each new location.
● Coordinate with all parties involved for successful execution of the events
● Coordinate with the PR & Media team on event
● Ensure the run of show for events operates smoothly
● Own the budget and be the project manager for the event set up, sourcing and execution
In Store Experience
Outcome: To support the constant delivery of an amazing in store client experience
● Support brand managers on improvement and updating of visual merchandise
● Ensure the latest campaign visuals and assets are updated in the store light box
● Work with brand managers of constantly improving the in store client experience.
