Job Description
Multi- Format Content Production
Full- Stack Ownership: Own the end- to- end process- from brainstorming and filming to post- production (editing/basic design) to keep up with the speed of social trends.
Create & Execute: Produce high- retention short videos (TikTok/Reels), text- based content (Threads), and engaging visuals/albums (Facebook).
Native Integration: Blend Chợ Tốt’s brand into lifestyle, news, and memes so it feels like a friendly recommendation, not a boring ad.
AI- Enhanced Creativity: Use AI tools to handle the grind, but always add our unique and personal touch. We want high- quality, distinct content, not mass- produced AI copies.
Campaign & Always- On: Deliver daily "always- on" content and play a key role in making our major marketing campaigns go viral.
Channel Operations & Community Engagement
Community Building: Execute seeding and UGC (User Generated Content) strategies to make Chợ Tốt a witty, active member of the community.
Humanize the Brand: Reply to comments, inbox, interact with users using natural, Gen Z- friendly language. No corporate robot talk allowed.
Channel Management: Operate Chợ Tốt’s Official channels and our Verticals (Motors, Property, Blue- collar Jobs, etc.) across TikTok, Facebook, YouTube, and Threads.
On- Camera & Full- Stack Production
Livestream Host: Occasionally take the mic as the lead host for our livestream sessions. Drive energy, interact with the live chat, and keep the audience engaged in real- time.
VJ Versatility: Be ready to "transform" into different roles- from a savvy buyer to a helpful expert to make our video content feel like a real conversation, not a pitch.
The Face of Chợ Tốt: Act as the primary VJ/Main Character for our short- form video content. You’ll be the person bringing our scripts to life through storytelling, reacting to trends, and showing off your unique personality.
Performance & Growth
Channel Health: You don’t just post; you own the growth and daily operations to ensure our channels stay active, healthy, and trending.
Vibe- Check Data: Track performance metrics to understand what’s "slaying" and what’s "flopping," then pivot your strategy accordingly.
Qualifications
Requirement:
You have a sharp eye for pacing, framing, and narrative flow. You understand the art of the "3- second hook" and know exactly how to keep the audience from scrolling past.
You are comfortable being the "Main Character"- whether it’s acting in a video content or hosting a 1- hour livestream.
You’re a wizard with mobile editing tools like CapCut, InShot, or TikTok’s native editor. If you can flex some desktop skills (Pr/Ae/Ps), that’s a massive bonus, but your ability to "cook" on mobile is what matters most.
You don&039;t just follow trends; you’re the one explaining them to your friends. You understand the "lore" of social media and why certain videos live rent- free in everyone&039;s mind.
You don’t just "do tasks"- you own the outcome. You take initiative, follow through on your wildest ideas, and actually care if the content "flops" or "slays." You’re here to make an impact, not just fill a seat.
You thrive in the chaos of the internet. You’re comfortable working in a fast- paced environment where "staying relevant" means moving fast and hitting deadlines while a trend is still hot.
You’ve got a portfolio that slays. Whether it’s TikTok, Facebook, or Threads, you have the "receipts" to show you can create original content that people actually want to share or send to the group chat.
Interest and ability in using AI tools (ChatGPT, Midjourney, CapCut AI, etc.) to speed up your workflow and boost production volume.
What is in for you:
Strong mentorship: Collaborate closely with experienced mentors who will guide you, refine your creative approach, and offer valuable feedback to accelerate your growth.
Fast personal growth: Learn how to balance creativity with data, storytelling with branding, and experimentation with results.
A comfy, modern office setup: Where collaboration and creativity thrive in a relaxed, welcoming atmosphere (and yes, we laugh a lot).
Hybrid work & flexible hours: Enjoy a flexible hybrid work setup that lets you choose the best environment to fuel your creativity, whether that&039;s working from home, the office, or a remote location. We trust you to find the best environment to fuel your creativity while still driving the best outcomes.
Hands- on experience with real impact: Your videos will go live to a large Gen Z audience, driving brand growth.
A dynamic learning environment: Work with a full- stack team involved in creative strategy and campaign execution, gaining exposure across marketing.
A work culture built on FRUIT values: Fast Growth, Responsibility, User- first, Integrity, and Team, we live by these values.
Creative freedom with support: Own your ideas and get feedback and mentorship from experienced team members across brand, design, and media.
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