Head of Marketing

Role and Scope of the Task
The role of the Marketing Manager is:
Knowledge of conceptualizing product design and setting specifications
Building marketing plans incorporating all communications channels in both online and offline
Prepare monthly expenditure reports for advertisements, promotion events, and all types of expenses involved in product marketing.
Work closely with the agency to make sure projects deploy on time with the right quality.
A Marketing Manager is a professional who is in charge of managing all aspects related to the production and implementation of any given campaign. They’re responsible for planning and analyzing while making sure everything runs smoothly from start to finish.
Implement and monitor all store marketing activities including POSM production, promotion campaign, or content of social media.
Specific tasks
In his daily work the Marketing Manager will execute the following tasks:
Understand customer needs and requirements through design briefs in terms of Private label packaging label packaging.
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Deploy successful marketing campaigns and own their implementation from ideation to execution.
Analyze consumer behavior and advertising campaigns accordingly.
Develop campaign tactics to get the word out about our company, product, concept and drive qualified traffic to our front door.
Build strategic relationships and partners with printing houses, agencies and vendors.
Furthermore, the MM may be instructed by his line manager to carry out any other reasonable tasks than those described above.
Experiment with a variety of paid acquisition channels like flyer/leaflet, content curation, event management, publicity, social media, campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website/FB/Zalo that attracts and converts our target groups.
Performance measure
The MM’s work overall and his development is being assessed by the CPO. Besides regular exchange with the CPO, the MM should be subject to a formal assessment every half year.
More specifically he is being measured in his scope of work on the development of:
Quantity and quality performance of campaign or content of each communication channel
Traffic in store
Sales

Proven experience in a senior marketing role, with at least 4- 5 years of experience.
Strong project management skills, with the ability to manage multiple campaigns simultaneously.
Experience in the Retail industry
Creative thinker with a passion for driving results and innovating marketing strategies.
Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
Data- driven mindset with the ability to analyze and interpret complex marketing data.
Excellent leadership, communication, and interpersonal skills.
Strong understanding of digital marketing channels and tools.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2024-09-17 15:55:02