Head of Marketing

RESPONSIBILITIES:

Maintain the Marketing Roadmap for a Portfolio of Games
Execute Performance Marketing & UA Plans at each stage of a game&039;s lifecycle: Soft- Launch, Hard Launch & Sustain
Work with Game Developers to define & troubleshoot Ad Attribution SDK events integration
Prepare the Marketing Budget, define the Marketing Mix based on CPI & Install Volume Targets
Lead a multi- disciplinary Art & Marketing Team in creating Best- in- Class Creatives & Initiatives
Oversee the creation of Marketing Assets (Copy, Banners, Trailers, Playable Ads, Interactive Landing Pages)
Perform Competitor Marketing Execution Analysis to strengthen in- house initiatives
Manage Key Agency (UA, Creative, etc.) Partners, from initial briefing, creative concepting, and execution
Oversee the creation of UA Campaigns on Display & Video Ad Channels (AdWords, Facebook, IronSource, etc.)
Measure & Report on Cohorted Campaign Performance (CPM, CPC, CPI, Conversion Rates, RoAS)
Oversee ASO & A/B Testing Initiatives to optimize Conversion Rates & CPIs
Craft Regional Performance Marketing Campaigns to emphasize the appeal of our Mobile Games
Collaborate with Game Developers to identify Marketing Message & Product Positioning

REQUIREMENTS:

9 years of experience in promoting mobile games
Good understanding of Free- to- Play Online Mobile Games, Game Mechanics, & Monetization Strategies
Good understanding of Mobile Marketing

Cập nhật gần nhất lúc: 2024-06-02 19:50:04