About PATI Group
PATI is a fast- growing E- commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market. We&039;re on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high- quality products that inspire our customers to optimize their physical, mental, and intellectual potential.
As we continue our rapid growth trajectory, we&039;re seeking a visionary Influencer Management Associate to lead our creative efforts and drive us towards these goals.
Job Summary
As our Influencer Marketing Associate, you will have the opportunity to work directly with Top Tier Global Influencers (especially in the US) to promote our supplement brands. You play a vital role in partnering and harnessing the power of influencers to grow our brand awareness, engagement, and ultimately drive business goals through several effective campaigns.
Essential Roles and Responsibilities
Influencer outreach and relationship management: Reaching out to potential global influencers, negotiating terms of collaboration, building and maintaining relationships to ensure ongoing partnerships.
Campaign execution and monitoring: Managing the execution of influencer campaigns, monitoring campaign performance and analyzing key metrics to assess effectiveness.
Influencer campaign strategy and planning: Researching new trends, making strategies aligned with overall marketing goals and identifying suitable global influencers based on target audience demographics, brand alignment,...
Content and Social Media Management: Scripting and making high- quality videos for our social media platforms besides managing global creators.
Stay updated on industry trends: Keeping abreast of trends and developments in influencer marketing and social media platforms; Identifying emerging influencers and trends that could be beneficial for future campaigns.
Content coordination and creation: Providing creative direction or briefs to influencers to guide content creation, ensure it aligns with brand guidelines and campaign objectives.
Skills and Qualifications
More than 1 year of experience in the field of working with KOL/KOC/Creator (especially good at updating trends and creating scripts/brief).
Understand our core values: Honor Our Word, Play Like A Teamsport, Foster Innovation. You can check it out here: patigroup.com. If you think this is something you have, give us proof.
Strong leadership skills. Candidates need to provide proof of record of how they can increase their own team performance.
A positive, “can do” attitude.
Strong critical thinking and creative content analysis skills.
Fluent in English communication (Written and Spoken), with an IELTS score above 6.5 or equivalent.
Have basic understanding about design knowledge.
Proactive learning behaviour. We request all people to learn daily (only learn things that can support your work immediately) and share it with others.
Proficiency with CapCut (or Premiere, After Effects,...).
