Junior Performance Marketing Executive

Supporting Performance Marketing Campaigns:
Assist in setting up, launching, and monitoring campaigns across digital platforms such as Google Ads, Facebook Ads, and Tiktok Ads.
• Regularly generate performance reports to track progress and make recommendations for optimization.
• Assist in A/B testing to improve the performance of creative assets and targeting strategies.
• Support budget management, ensuring bids are in line with campaign objectives.
• Monitor key metrics (ROAS, CPA, CTR) and optimize campaigns based on data and insights
• Track and report competitor marketing activities.
Collaboration with AGI & Digital consultant agency for Learning and Best Practices:
Learn and apply best practices from Digital consultant agency & AGI in campaign execution. Maintain effective communication to align strategies
• Support in executing campaigns that follow agency&039;s strategic recommendations for optimal performance.
• Report back to the internal team on key takeaways from agency collaboration sessions.
• Support in executing campaigns that follow agency&039;s strategic recommendations for optimal performance.
• Implement learnings and best practices from agency into daily campaign management.
Managing Website Content Updates and Accuracy:
Update and maintain website content, ensuring products, promotions, and other information are accurate and up- to- date.
• Collaborate with the Marketing & Merchandise team to ensure all website visuals align with seasonal campaigns.
• Ensure all website banners, product pages, and links function correctly and reflect current marketing initiatives. .
• Regularly audit the website for errors or inconsistencies and provide timely solutions.
• Work closely with the E- Commerce teams to resolve any technical issues and maintain website uptime.
Executing and Managing Email Marketing Campaigns:
Build, schedule, and monitor email marketing campaigns. Optimize performance and engagement.
• Ensure that email marketing content aligns with ongoing campaigns and promotions, including product launches and seasonal events.
• Ensure compliance with email marketing best practices, including GDPR and CAN- SPAM regulations.
• Monitor email performance (open rates, click- through rates, conversions) and provide insights for improvement. .
• Segment customer lists based on behavior and preferences to improve targeting and relevance of emails.

Strong organizational skills to manage multiple tasks simultaneously.
Keen attention to detail, especially for website management and email marketing.
Familiarity with Google Ads, Facebook Ads, and email marketing platforms is a plus.
Familiarity with website CMS and email marketing platforms (Mailchimp, Klaviyo, etc.) is preferred.
Strong communication skills for collaborating with internal teams and external partners.
Basic understanding of performance marketing channels (Google Ads, Facebook Ads, etc.).
Willingness to learn and implement new strategies based on industry best practices.
Bachelor’s degree in Marketing, Business, or a related field.
Entry- level experience or internships in digital marketing, e- commerce, or website management.

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Cập nhật gần nhất lúc: 2024-10-16 09:35:02