Key Account kênh Horeca

Sales Strategy Development & Execution:
● Develop and implement comprehensive sales strategies tailored for the HoReCa channel to meet business objectives and revenue targets.
● Identify new business opportunities, monitor market trends, and adapt strategies to increase market share.
Client Relationship Management:
● Build and maintain strong relationships with key clients in the HoReCa sector, including hotels, restaurants, and cafés.
● Negotiate contracts, pricing, and service agreements to maximize profitability and ensure customer satisfaction.
Market Analysis:
● Monitor customer preferences and adapt sales strategies to meet changing market demands.
● Conduct market research and competitor analysis to identify trends and opportunities within the HoReCa channel.
Team Management:
● Setsales targets, track performance, and provide regular feedback to the team.
● Lead, train, and mentor the sales team to achieve individual and team performance targets.
Collaboration with Marketing:
● Workclosely with the marketing department to develop promotional campaigns and product launches targeted at the HoReCa channel.
● Provide feedback from the market to help shape marketing strategies.
Sales Reporting:
● Ensure data- driven decision- making to optimize sales activities.
● Prepare and present regular sales reports, including sales forecasts, budget analysis, and performance reviews.
Client Acquisition & Retention:
● Develop and execute initiatives to improve customer retention rates.
● Identify and pursue new clients while maintaining strong relationships with existing customers to ensure long- term partnerships.
Budget Management:
● Manageandoptimize sales budgets, ensuring cost- effective sales operations and high return on investment (ROI).
Cross- functional Collaboration:
● Coordinate with other departments to resolve customer issues and improve overall service quality.
● Workwith the logistics, finance, and customer service teams to ensure smooth operations and timely deliveries to HoReCa clients.
Product Knowledge:
● Educate clients on the unique value of products to ensure proper usage and long- term satisfaction.
● Maintain deep knowledge of product offerings and stay up- to- date with industry trends and competitor activities.

● Language Skills: Good command of English (4 skills: reading, writing, speaking, listening).
● F&BMarket: Deep understanding of the Food & Beverage industry, including market trends and dynamics.
● Communication & Negotiation: Excellent communication and negotiation skills, particularly with sales teams (General Trade, Modern Trade, Key Account Management, HoReCa).
● Professional Attitude: Demonstrates integrity, enthusiasm, and a proactive approach to work with a high level of accountability and professionalism
● Budget &Financial Management: Experience in managing budgets and understanding basic finance for sales planning.
● Leadership & Teamwork: Strong leadership, teamwork, and staff management skills, with the ability to mentor and motivate a sales team.
● Client Relationship: Strong experience in building and maintaining relationships with key clients in the HoReCa sector.
● Experience: More than 5 years of experience in a similar role, preferably within the FMCGor HoReCa industry.
● Technical Skills: Proficiency in Microsoft Office and analytics software (Excel, PowerPoint, CRM tools) for data analysis and presentation.
● Sales &Market Knowledge: Solid experience and knowledge in sales strategy development, route- to- market, and key account management, with a focus on the HoReCa channel.
● Education: Bachelor&039;s degree or higher in Business Administration, Sales & Marketing, Economics or a related field.
● DataAnalysis: Ability to interpret and leverage data for strategic decision- making.

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Cập nhật gần nhất lúc: 2024-11-26 08:35:02