fi (olam food ingredients), part of the Olam Group, offers sustainable, natural food products and ingredients, including cocoa, coffee, dairy, nuts, and spices. Operating in Vietnam since 1997, ofi has built a strong presence with its head office in Ho Chi Minh City, along with regional offices and seven major factories across various provinces. As the largest exporter of cashews, pepper, and instant coffee, and among the top exporters of green coffee, ofi Vietnam works closely with a vast network of farmers. With over 4,500 employees, the company is committed to performance, diversity, and talent development. Its ‘Choices for Change’ strategy targets long- term impact by 2030, focusing on prosperous farmers, thriving communities, climate action, and sustainability.
Job in summary
The KAM will play a pivotal role in driving business growth by identifying market opportunities, managing customer relationships, and supporting product commercialization. This position requires strong analytical, communication, and coordination skills to ensure that the right products reach the right customers at the right value.
Key Responsibilities
Market and Customer Research
Provide actionable insights to management to guide product positioning and market strategy.
Research and analyze customers across different geographies to identify business opportunities.
Assess market size, competitive landscape, product trends, and prevalent offerings.
Study value chain pricing to ensure product competitiveness and accurate value proposition.
Customer Management
Manage pricing proposals, negotiate terms, and coordinate commercial documentation.
Handle customer inquiries end- to- end, from initial discussion to final delivery.
Develop tailored product offerings based on customer needs and application requirements.
Build long- term customer relationships by ensuring high service standards and responsiveness.
Oversee artwork management, packaging coordination, and compliance documentation as part of order execution.
Supplier Engagement
Support cost optimization and supplier performance improvement initiatives.
Maintain strong relationships with existing suppliers to ensure consistent quality and supply reliability.
Collaborate with quality, R&D, and procurement teams to evaluate and qualify new sources.
Identify and onboard new suppliers based on emerging customer or market requirements.
Product Commercialization
Track post- launch performance to ensure continuous improvement and customer satisfaction
Coordinate cross- functionally to support product trials, sampling, and launch readiness...
