Livecommerce Specialist

Job Summary:We are seeking a creative and results- oriented Marketing Specialist to spearhead our live commerce initiatives. Based in our Ho Chi Minh City office (District 7), you will be instrumental in developing and executing engaging live stream activities and short video content, primarily in collaboration with our hypermarket operations, to drive online engagement and sales. This role reports directly to the Content Manager with a dotted line to the Division Head.
Key Responsibilities:

Live Commerce Execution: Plan, set up, and manage live streaming sessions on relevant platforms (e.g., TikTok, Facebook, Shopee Live, etc.), potentially acting as host or coordinating with hosts/KOLs.
Performance Analysis: Monitor key metrics for live streams and video content (e.g., viewership, engagement rates, conversion rates), analyze performance, and provide regular reports with insights for improvement.
Digital Engagement: Develop and implement interactive activities during live streams and on associated social media posts (e.g., mini- games, Q&A sessions, polls, contests) to maximize viewer participation and engagement.
Store Coordination: Liaise and collaborate closely with offline hypermarket store teams (particularly in District 7 and potentially others) to align on content, feature products/promotions accurately, and potentially film content on- site.
Trend Monitoring: Stay informed about the latest trends, best practices, and platform updates in live commerce, short video content, and social media marketing within the retail sector.
Content Production: Plan, script, film, and/or coordinate the production of engaging short videos and live stream content tailored for social media and e- commerce platforms, focusing on product showcases, promotions, and brand storytelling.

Minimum of one (1) year of relevant experience in digital marketing, content creation (video/social media), social media management, or live stream coordination.
Excellent communication, interpersonal, and coordination skills (fluent Vietnamese required).Creative mindset with an eye for engaging content.
Bachelor&039;s degree in Marketing, Communications, Media, Business Administration, or a related field.
Ability to work effectively in a fast- paced environment, both independently and collaboratively.Must be based in or able to reliably commute to District 7, Ho Chi Minh City.
Proven understanding of major social media platforms (Facebook, TikTok, Instagram, etc.) and familiarity with live streaming concepts and short- form video formats.

Preferred Qualifications (Nice- to- Haves):

Basic video editing skills (e.g., using CapCut, Adobe Premiere Pro, or similar).
Familiarity with social media analytics tools.
Good command of English (written and spoken).
Experience working within the retail, FMCG, or hypermarket industry.
Comfortable presenting or appearing on camera.
Direct experience running live streams on platforms like TikTok Live, Facebook Live, Shopee Live, etc.

12 days of leave/year
Bonus on holidays according to the company&039;s policy
13th- month salary ++
Salary: Negotiable
Lunch allowance 50,000 VND/day
Social insurance pays more than 100% of the total salaryPTI Healthcare Insurance package
Working in a dynamic and friendly environment with many opportunities for promotion and development.

Cập nhật gần nhất lúc: 2025-05-22 05:15:03