Marcom Executive - Chuyên viên Truyền thông & Tiếp thị

Coordinate journalist familiarizations/visiting journalist programs and site inspections as required.
- Coordinate with outside creative agencies (if without internal graphic designer) on the design and implementation of marketing collaterals and property stationary to ensure that the brand representation item, such as logo, is properly designed represented.
- Co- ordinate generic Wyndham merchandise and hotel brand.
- Develop and implement public relations and Marketing Communications program for the hotel based on its marketing goals, target markets, and target consumers and the understanding of the comp set.
- Attend marketing meetings/regional sales and marketing monthly conference calls and other meeting according on request.
- Monitor and respond to clients and media complaints, requests, and inquiries and coordinates handling with departments concerned. Manages the content on Social Media channels (if applicable) and responds in a timely and positive manner. Alert other related departments or superior in case anything serious which requests immediate actions.
- Prepare administration documents required for marketing (i.e.: internet listings, advertising, booking of directory advertising).
- Co- ordinate hotel photography when required.
- Monitor awareness of competitor activities and use information when developing strategies.
- Develop, cultivate and maintain media relations, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and manages any crisis
- Co- ordinate hotel photography shoots/talent where required, within budget.
- Adhere to brand and graphic standards
- Build profile within local market place through attendance at various events and local market place.
- Assist with hotel promotions (i.e.: seasonal sales promotions and special events).
- Co- ordinate hotel brand standards collateral.
- Proof read copy of advertising, collateral and press releases where appropriate.
- Develop and maintain hotel brochures, gifts and giveaways.
- Develop and organize promotional activities, coordinate with departments concerned; invite VIPs and media to promotional activities; prepare and issue press releases.

- BA degree in Communications, Advertising, Business, Marketing or related disciplines

- Experience in building marketing strategies in all aspects (branding, products, …)

- Fluency in both verbal and written English is preferred

- Having at least 1 years working experience as the same position in 4 – 5 stars international hotel/ resort

- Fluent communication and presentation skills, both in verbal and in writing

Competitive salary and benefits package
- Professional and motivated working environment
- Other benefits following Labor law

Cập nhật gần nhất lúc: 2024-07-16 05:45:02