Market Insight Assistant Manager (FMCG)

Consumer Insight Analysis (60%)
+ Collect, analyze, and interpret consumer data from various sources such as surveys, interviews, focus groups, and social media platforms.
+ Monitor and Stay up- to- date with industry trends, competitors, and emerging technologies; conduct report in monthly basis to suggest innovative approaches to consumer insights.
+ Collaborate with cross- functional team, including Marketing, R&D and sales teams to provide data- driven insights that support the New products development process and effective marketing and sales strategies.
+ Generate reports, presentations, and dashboards to effectively communicate key findings and recommendations to stakeholders at various levels of the organization.
Consumer surveys design & implementation (30%)
+ Collaborate with cross- functional teams to understand research objectives and collect specific data required to support business goals.
+ Implement surveys through various methods (both in- house and using agency), such as online platforms, telephone interviews, or in- person interviews.
+ Design and develop survey questionnaires to gather relevant and accurate data.
+ Prepare comprehensive reports and presentations summarizing survey findings, including visualizations and recommendations for action.
Other tasks assigned by Line manager (10%)

Proactive attitude with a passion for understanding consumer behavior and trends.
Bachelor&039;s degree in business, marketing, statistics or a related field.
Fluent English.
Good at Power BI & Microsoft Office skills, particularly Excel, PowerPoint.
Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
Excellent communication and presentation skills, with the ability to translate complex data into clear and impactful recommendations.
At least 5 years experience in consumer/customer insights, market research, or related roles.

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Cập nhật gần nhất lúc: 2024-06-15 21:35:02