Market Research & Analysis:
Monitor and analyze competitors&039; marketing strategies, new product launches, promotions, and business activities to stay ahead in the market.
Provide actionable insights on competitive threats, market dynamics, and opportunities for growth.
Identify and evaluate key market trends that influence business strategies and consumer behavior.
Conduct thorough research on the dental equipment market, including product trends, customer behaviors, and emerging market needs.
Competitor Analysis:
Develop a comprehensive competitor analysis report that will support strategic decision- making.
Benchmark Vatech’s products and services against competitors to identify strengths, weaknesses, opportunities, and threats.
Track competitor movements on a regular basis, including pricing, promotional activities, new technologies, and partnerships.
Customer Insights:
Analyze data to understand customer buying behavior, product preferences, and satisfaction levels.
Conduct customer surveys, focus groups, and interviews to gather in- depth insights into customer preferences, needs, and pain points.
Collaborate with the sales team to collect real- time feedback from clients and prospects to refine marketing strategies.
Marketing Planning:
Align marketing strategies with market research findings to ensure targeted and effective campaigns.
Provide market insights and competitor intelligence to help shape product positioning and messaging.
Support the marketing team in creating detailed and data- driven marketing plans for product launches, campaigns, and promotional events.
Trend Monitoring:
Identify opportunities for innovation based on global and local trends in the dental industry.
Keep abreast of industry developments and technological advancements that impact the dental equipment market.
Ensure that Vatech is consistently informed about relevant market shifts and can pivot strategies accordingly.
Collaboration & Reporting:
Develop reports and dashboards to provide continuous updates on market conditions and competitor activities.
Present research findings and strategic recommendations to the General Director and senior management.
Work closely with the marketing, sales, CS Team to ensure market research findings are incorporated into strategic plans.
