Marketing Analytics Lead

A brand- new and exciting opportunity is available for a driven Marketing Analytics Lead who have technical knowledge and business expertise to recommend data- driven insights and strategies to our clients.
We are seeking a highly skilled Marketing Analytics Lead with a strong background in business data analytics and a strategic mindset. The ideal candidate will have extensive experience working with Google Tag Manager, Google Analytics 4, Looker Studio, PowerBI, Adobe Analytics or other relevant analytics tools. He or she must have proven track record of transforming data into actionable insights. In this role, you will be pivotal in guiding digital marketing strategies, enhancing user experience, and driving business growth for our clients, while managing a team of GA/GTM Specialists and Marketing Analysts.

JOB DESCRIPTION:

As a Marketing Analytics Lead, you will oversee the digital analytics strategy and execution for our clients, focusing on optimizing user experience across various digital touchpoints. This position demands a data- driven mindset, critical thinking, and excellent English communication skills to effectively liaise with international clients. Mastery of Google Tag Manager, GA4, and experience with PowerBI or Looker Studio is essential. Knowledge of working with e- commerce data (add- to- cart, product views and clicks, checkout funnel, e- commerce conversion) and translating data into business insights is crucial.

Daily Responsibilities Include:

Guide the team through crafting the right event structure and advanced tracking using Google Tag Manager and GA4 to monitor and optimize website performance.
Create and present detailed, visually compelling PowerPoint presentations to convey market and consumer insights to internal teams and client stakeholders.
Manage and mentor the team as well as continuously improve way of working, internal processes, QA checklists and projects’ quality
Translate complex data sets into actionable business insights (Business Intelligence) to inform client strategy and drive business results.
Analyze user behavior data, conversion data, customer journeys, correlations, funnel analysis, and multi- channel attribution to uncover insights and drive strategy.
Constantly keep up to date with the latest technology, tools and data techniques
Develop strategy for tracking and centralizing customers data in platforms such as CRM or CDP
Lead client engagements to analyze business requirements and digital strategies, providing expert advice on analytics implementation and data- driven decision- making.
Provide comprehensive reporting on key marketing KPIs such as leads, conversion rates, website traffic, and social media engagement, using visualization tools like PowerBI or Looker Studio.

Ability to work independently and collaboratively within a team environment.
Nice to Have: Experience working for global consulting firms with exposure to various industries or large e- commerce players.
Ability to manage people and projects as well as mentor and train others.
Proven ability to work directly with clients in English without support, demonstrating excellent verbal and written communication skills (English & Vietnamese).
Strong expertise in using data visualization tools like PowerBI or Looker Studio.
Deep experience working with e- commerce data (add to cart, product click, checkout funnel, e- commerce conversion) and translating it into business insights.
5+ years of experience in Marketing Analytics, Data Analytics, and Conversion Rate Optimization.
Strong organizational, time management, and analytical skills.
Extensive experience with Google Tag Manager and GA4.

Attractive AON healthcare coverage including health and accident insurance in addition to basic insurances regulated by the Labor Code. Luxury company summer vacation and team- building budget.
A dynamic, open- minded, and supportive Western management style that encourages feedback and creativity.
Structured training programs and support for career development.
English- speaking, international, and professional work environment: Work alongside expatriates from various countries in a state- of- the- art workspace with modern facilities, including dual 23.5” screens, Windows 10 enterprise, MS Office 2019 professional, Visual Studio, and SQL Server, with high- performance workstations.
Regular communication of the company’s strategy, development plans, and new opportunities to employees by the Management.
Employee and family engagement through Trade Union activities and a diversified range of social and charity activities organized by NICEF- Niteco Charity Engagement Foundation.
Opportunities to work onsite for international projects in Sweden, Australia, UK, USA, etc.
Highly competitive remuneration package: attractive monthly salary and allowances, 13th- month salary, additional performance bonus, high public holiday bonuses, birthday gifts, and an employee service award up to $1,000 for employees with 3+ years.
A supportive physical care environment with various leisure activities such as badminton, ping pong, football, table football, dancing, running, cycling, cinema, etc.

Cập nhật gần nhất lúc: 2024-11-03 22:05:03