Brand Planning (10%)
▪ Support line manager to coordinate with agencies and cross- functional teams to identify growth opportunities and recommend strategic brand initiatives aligned with brand objectives.
Brand & Digital Campaign Development and Activity Management (80%)
▪ Lead execution of Above- The- Line (ATL) and Below- The- Line (BTL) activities in collaboration with creative agencies, media partners, and internal teams including:
CRM Management: Assist in the day- to- day management of the CRM platform and Work with stakeholders to ensure smooth operation for campaign
WOM Management: Monitor content framework following brand direction and identify & engage brand advocates, influencers, and community members to amplify WOM.
Website Management: Coordinate with internal and external teams to update website content (banners, product pages, articles). Ensure all website content is accurate with brand guideline and optimized for SEO.
CP Management (consumer promotions) for brand across channels with end to end process
▪ Monitor campaign performance and lead pre/post evaluations to ensure effectiveness and continuous improvement.
▪ Ensure campaign materials are adapted and delivered on time (digital assets, POSM, content).
▪ Coordinate logistics for campaign rollouts (events, activations, digital touchpoints)
Digital Commerce Operational & Execution Excellence (10%- only in first 3 months)
▪ Manage livestream agency to ensure brand guideline on commercial deal, visual & script
▪ Work with Lazada/Shopee and MCN for KOL livestream on e- retailer: submit deal list, follow up set up commission, logistics deliver sample
▪ Work with agency to lead & develop e- Merchandise and e- Content for Shopee, Lazada, Tiki and Tiktokshop on banner SIS, banner CPAS, product thumbnail
Other scope of work
▪ Support line manager in dashboard tracking and monthly |quarterly reviews
▪ Paperwork, FGR, PR, PO and including tracking and liquification invoice, reconciliation of commitments, accruals, and actuals.
▪ Other works coming during daily operation or assign by line manager
