Marketing Communication Specialist

As the Marketing Communication Specialist, you will be the driving force behind our digital presence and brand narrative. You will lead integrated digital campaigns, manage our social ecosystems, and act as a bridge between internal teams and external agencies to ensure our brand remains the top choice in the construction industry.JOB DESCRIPTION
Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 102 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika’s more than 34,000 employees generated annual sales of CHF 11.76 billion.
Sika has been serving in the Vietnam market since 1993 as a 100% foreign owned company, a subsidiary of Sika AG, Switzerland. Sika Vietnam offers products and solutions for most construction and industrial applications. We always put the need of local customers at the center of our business; therefore, we develop products that are tailored to meet local and global customers’ requirements. We are reliable partners of designers, consultants, owners and construction companies based on the quality of our products and our excellent technical service. As a leading supplier of specialty chemicals, Sika provides full solutions for most construction applications and projects.
Joining Sika means being part of a disciplined yet innovative culture where Sustainability and Innovation drive everything we do. We are currently looking for a talented Marketing Communication Specialist to be the voice of our brand and help us shape the future of the construction industry in Vietnam.
Digital Marketing Management

Campaign Leadership: Lead digital marketing campaigns, managing agencies on creative strategy, media planning, and social outreach (KOLs). Work closely with the internal team to commercialize brand plans i.e. run communication plans and monitor its performance for Product- related events or activities
Website & SEO: Manage the corporate website, including webpage creation, content building, and updating product documentation while optimizing for SEO.
Social Media: Oversee performance and visual direction for Facebook, LinkedIn, TikTok, YouTube, and Zalo.
Lead Generation: Manage post scheduling and ensure leads are effectively transferred to the sales team.

Corporate
Communication &
Media

Stakeholder Comms: Draft and manage professional Trade Letters and official announcements for both internal staff and external business partners
Internal Comms: Act as the primary editor for internal platforms, including Pardot email marketing, the SikaWorld system, and Microsoft Teams. Ensure all internal news, organizational updates, and marketing milestones are communicated clearly and consistently across the company
Press & Publications: Oversee the drafting and distribution of press releases, technical articles, and corporate announcements to maintain a high share of voice in the construction sector
Media management: Lead the PR agency to execute strategic communication plans and cultivate long- term relationships with industry media, trade magazines, and journalists
Brand Localization: Take global marketing communication campaigns from the Corporate headquarters and adapt them to resonate with the local Vietnamese market context, e.g. Sustainability, New product launches.

CSR
Coordinator

CSR Leadership: Lead and execute CSR initiatives (e.g., Green Summer Campaign) in coordination with the HR team.

Budget & Administration

Financial Oversight: Propose yearly/quarterly budgets and manage spending across all channels.

Education

Required: Bachelor’s Degree in Marketing, Communications, Journalism, Business, or a related field.

Professional Experience

Press & PR Mastery: experience in managing PR agencies, building media lists, and securing editorial coverage is preferred
Seniority: Minimum of 4- 5 years of experience in Marketing, Digital Marketing, Corporate Communications or equivalent.
Digital Marketing: Hands- on expertise in leading integrated digital marketing campaigns and managing complex content ecosystems across multiple platforms via agencies.
Industry Knowledge: Prior experience in the construction or industrial sector is highly preferred but not a must

Communication & Networking Excellence

Media Relations: Demonstrated ability to build and maintain effective working relationships with a diverse network of journalists, editors, and industry influencers.
Stakeholder Management: Exceptional interpersonal skills to ensure seamless collaboration between internal departments, external suppliers, and corporate stakeholders.
Corporate Voice: Ability to act as a brand guardian, ensuring all written and verbal communication—both internal and external—is professional and aligned with corporate standards.

Project & Strategic Management

Campaign Leadership: Good project management and multi- task management skills: candidates can plan and execute projects, campaigns structurally with the required high problems solving skill.

Technical & Creative Proficiency

Reporting: Proficiency in MS Office (PowerPoint, Excel, Word) to deliver reports and presentations to senior management team.
Creative Tools: Familiarity with Canva and basic Adobe Creative Suite (Illustrator, Photoshop) is a plus.
Digital Platforms: Advanced proficiency with CRM/Digital tools such as Pardot, Adobe analytics, and various social media management platforms.

Language Skills

English: Professional fluency (speaking and writing) for seamless communication with Global/Regional Corporate offices.
Vietnamese: Native fluency for high- stakes local media coordination.

Core Competencies

Mindset: The candidate must be result- oriented, highly disciplined, and innovative with an analytical approach to communication performance

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Cập nhật gần nhất lúc: 2026-03-01 00:40:03