Social Media:
Create and implement shareable content for social media across various platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) to align with business goals
Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and views across social media channels
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Track brand mentions, sentiment analysis, including content strategy, engagement metrics, and audience demographics. and key industry conversations across relevant platforms.
Create engaging video content tailored for TikTok, Reel that aligns with brand objectives and target audience
Stay informed about industry trends, competitor activities, and emerging social media platforms to keep our strategies ahead of the curve
Social Media Ads:
Plan, execute, and optimize paid social media advertising campaigns
Provide insights and recommendations based on data analysis to optimize future strategies and maximize ROI
Provide complete performance reporting and analysis daily/weekly and take relevant action on insights gained to inform social media strategy and campaigns
Monitor ad performance, adjust budgets, and target audience segments for maximum effectiveness
Communication:
Develop and implement a public relations strategy to support the company’s marketing and external branding goals through earned media
Work directly with the Agency to manage & operate campaigns as assigned by direct management. Maintain and develop media relationships (reporters, journalists, agencies...)
Plan, execute and edit PR articles, press releases, reports.
Cross- functional Collaboration:
And other tasks as assigned by Line Manager
Work with cross- functional regional and local teams to deliver campaigns and timelines
Work with content and design team to plan and ability to make things happen quickly with teams.
