INTRODUCTION
- At Garmin, we strive to develop innovative high- quality, state- of- the- art products that inspire our customers with a more active lifestyle. Our vision is to become the global leader in every market we serve- Aviation, Outdoor, Marine, Fitness, Automotive and Sports.
- The foundation of Garmin culture is honesty, integrity, and respect for associates, customers, and business partners. Each associate is fully committed to serving customers and fellow associates through outstanding performance and accomplishing what we say we will do.
JOB MISSION
- This role leads the MarCom team—including Digital, Social Media, PR, and Community—using digital know- how to shape strategy, prioritize channels, and drive integrated execution, delivering communication strategies that elevate brand leadership, drive engagement, and support business objectives.
- The Marketing Communications & Digital Manager is responsible for leading Garmin Vietnam’s integrated brand communications, with strong digital expertise at the core of the role. This position ensures consistent, compelling, and data- driven storytelling across PR, digital, social media, content channels, and community platforms.
JOB DESCRIPTION
Integrated Marketing Communications
• Ensure consistent messaging and brand voice across all touchpoints, leveraging digital platforms as key storytelling and amplification engines.
• Develop and lead Garmin Vietnam’s integrated marketing communications plan across PR, digital, social, and offline channels, with digital- first thinking guiding channel strategy and execution.
• Collaborate closely with PMM, Sales, Channel Marketing, and regional/global stakeholders to align communications with business objectives, supported by digital insights and performance signals.
Team Leadership
• Manage and mentor the MarCom team, including Digital, Social Media, PR, and Community team members, as well as external agencies.
• Leverage strong digital expertise to set direction and optimize integrated marketing and community initiatives.
• Guide PR, social media, and digital content strategy to ensure alignment with integrated marketing campaigns (Product marketing + Marcom).
• Oversee content calendars, campaign planning, and project priorities, ensuring strong alignment between the MarCom team’s initiatives and Product marketing team’s new product launch timelines and plans, and timely execution.
• Lead PR planning and execution through in- house and agency PR resources, including media planning, KOL and influencer engagement, crisis communications, and press events, ensuring alignment with overall brand strategy.
• Lead and integrate online and offline community strategies, using digital expertise to drive traffic from online platforms to offline activations, and from offline engagement back to digital channels(e- commerce) and brand- owned social communities.
Digital Marketing
• Lead digital strategy across owned and paid channels, using digital know- how to amplify PR stories, campaigns,
and brand initiatives.
• Drive traffic to Garmin.com, optimizing digital touchpoints to support awareness, consideration, and conversion
goals.
• Own and monitor performance across all digital platforms, including website, paid media, social, and ecommerce-
related channels.
• Apply audience data, platform insights, and performance metrics to continuously optimize traffic, engagement, and conversion across all digital platforms.
Insights & Reporting
• Track PR and MarCom performance metrics and provide actionable insights, with digital data as a key input for decision- making.
• Evaluate campaign ROI and identify trends or opportunities for proactive storytelling and digital- led optimization.
Budget & Agency Management
• Collaborate closely with external agencies to ensure seamless execution and messaging consistency.
• Manage PR and MarCom budgets and oversee agency performance to ensure alignment with brand goals.
