Marketing & Communications Manager

VINPEARL LANDMARK 81, AUTOGRAPH COLLECTION
Mức lương
Đang cập nhật
Địa điểm làm việc
Bình Thạnh, Hồ Chí Minh
Kinh nghiệm yêu cầu
Không yêu cầu
Chi tiết tin tuyển dụng

Mô tả công việc

Conducting Daily Marketing Activities that Achieve Department Goals
• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
• Participates in all property imaging work (e.g., signage).
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Ensures consistency in individual property&039;s voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Maintains, updates, and manages all web sites.
• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
• Assists in region- wide coordination of rooms, food and beverage, spa, and golf promotions.
• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
• Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
• Manages marketing budget throughout year.
• Develops brochure and property collateral materials.
• Ensures consistent marketing message is communicated in all advertising and collateral efforts.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
• Evaluates new marketing opportunities for the property.
• Develops strategic marketing plan for property, includes group, leisure and local efforts.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Works closely with respective Convention Bureaus and Chambers of Tourism.
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Ensures property is represented on all quality internet sites that have the potential of providing business.
Building Successful Relationships that Generate Sales & Marketing Opportunities
• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
• Works with media buyer to plan and execute advertising.
• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
• Assists property with materials, tracking/analysis and presentations to owners.
• Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
Additional Marketing Responsibilities
• Approves all invoicing through MarCom office.
• Ensures that property is following all corporate marketing guidelines.
• Keeps detailed files and records on all matters relative to property&039;s marketing materials (photo usage rights, vendor contracts, etc.).

Yêu cầu công việc

• High school diploma or GED; 2 years experience in the sales and marketing or related professional area.
OR
• 2- year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

Quyền lợi

Employee discount rates for Room and F&B at Marriott Hotel.
05 working days per week- 2 days off per week
Training and career development by MARRIOTT INTERNATIONAL.
13th salary month.
Competitive salary & Service charge
14 annual leave days per year
To be entitled to the prescribed insurance, including health insurance, social insurance, and unemployment insurance.

Cập nhật gần nhất lúc: 2024-04-04 04:35:24

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VINPEARL LANDMARK 81, AUTOGRAPH COLLECTION

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Thông tin chung

Ngành nghề
Marketing - PR
Cấp bậc
Nhân Viên
Kinh nghiệm yêu cầu
Không yêu cầu
Trình độ yêu cầu
Đại Học
Số lượng cần tuyển
Đang Cập Nhật
Hình thức làm việc
Đang cập nhật
Giới tính
Đang cập nhật
Hạn nộp hồ sơ
28/05/2024
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