Conducting Daily Marketing Activities that Achieve Department Goals
• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
• Participates in all property imaging work (e.g., signage).
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Ensures consistency in individual property&039;s voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Maintains, updates, and manages all web sites.
• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
• Assists in region- wide coordination of rooms, food and beverage, spa, and golf promotions.
• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
• Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
• Manages marketing budget throughout year.
• Develops brochure and property collateral materials.
• Ensures consistent marketing message is communicated in all advertising and collateral efforts.
Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.
• Evaluates new marketing opportunities for the property.
• Develops strategic marketing plan for property, includes group, leisure and local efforts.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Works closely with respective Convention Bureaus and Chambers of Tourism.
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Ensures property is represented on all quality internet sites that have the potential of providing business.
Building Successful Relationships that Generate Sales & Marketing Opportunities
• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
• Works with media buyer to plan and execute advertising.
• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
• Assists property with materials, tracking/analysis and presentations to owners.
• Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
Additional Marketing Responsibilities
• Approves all invoicing through MarCom office.
• Ensures that property is following all corporate marketing guidelines.
• Keeps detailed files and records on all matters relative to property&039;s marketing materials (photo usage rights, vendor contracts, etc.).
