Marketing Data Analyst

Mô tả công việc

About Golden Gate Group:
Overview:
Golden Gate currently operates over 21 concepts with nearly 400 restaurants nationwide, serves 17 million customers each year, and it has planned for further development.
Mission: Happy team members – Happy customer
Philosophy: More quality for life
Founded in 2005, Golden Gate is recognized as a leading restaurant chain operator in Vietnam in terms of sales, number of concepts, outlets, and professionalism.
Vision: Be the first F&B choice
Core Value:
High efficiency
Integrity
Humanity
Role Objective:
Analyze marketing/ loyalty data and generate insights to optimize campaigns, loyalty programs, customer retention, and CLV. This role blends strong data analysis skills with light product ownership: understanding business needs, converting them into data logic/backlog, and collaborating with DA/AE/DS teams to deliver end- to- end data products.
Responsibilities for Marketing Data Analyst at GGG:
Maintain Marketing & Loyalty Datamart, ensure data quality & consistency.
Analyze and interpret complex datasets to identify trends, patterns, and actionable insights linked to customer lifecycle & campaign impact using statistics or ML models.
Build predictive models and machine learning algorithms. Propose solutions and strategies to business challenges.
Design and maintain campaign dashboards (Power BI / Superset); Track campaign performance: loyalty, voucher, A/B testing, CR & retention.
Collaborate with GRO/Marketing/Sales team to define user stories, maintain backlog & priorities.
Requirements
Effective communicator with both Data & GRO/ Marketing teams.
Proficient in SQL, dbt, Power BI or Superset, cohort analysis, A/B testing.
Bachelor&039;s degree in Statistics, Applied Math, Econometrics, Computer Science or a related field.
2+ years of experience in marketing data analysis: loyalty, CRM, campaign.
Ability to manage backlog, write user stories, and propose measurable OKRs (light PO mindset).

Cập nhật gần nhất lúc: 2025-09-24 11:10:03