RESPONSIBILITIES
Collaborating actively with Customer Experience department (HQ) / Global Marketing teams in the aligned ambitions & priorities across organization;
Marketing department Budget design and optimization; ensure marketing budget investment and proper allocation against company goals and priorities with a regular ROI monitoring.
Participation in the development, implementation, adjustment and achievement of the Marketing plan;
Organization of the study of consumers&039; opinions about products and their impact on sales, and the preparation of proposals to improve the competitiveness and quality of products;
Establishing and maintaining business relationships with key commercial partners and leading healthcare professionals;
Development and implementation of operational planning of the global marketing strategy.
Work closely with the Medical Head and the National Sales Manager to define and align upon integrated Plans.
The Marketing Director Vietnam is responsible and accountable for the overall strategy of the affiliate portfolio: Microbiota, Women’s Health, Legacy portfolio.
Prepares with his / her team and key internal stakeholders and attends Local / international congresses.
Be a strong contributor in drawing up long- term and current plans for production and sale of products, identifying new sales markets;
Coordination of the activities of functional units for the collection and analysis of commercial and economic information, the creation of marketing data;
Management of marketing department employees:
Monitoring of work and reporting.
Annual assessment of work and professional growth.
Planning of professional development and training needs.
Work planning and task setting.
Be a role model of companies’ values.
REQUIREMENTS
Fluency in Vietnamese and English
Ability to manage different situations at different level of complexity
Strong knowledge of marketing best practices, including product portfolio management, brand management
Experience in working cross functionally to develop innovative strategy and implementation plans
Proven track record in leading a high- performance marketing team including with doctors, pharmacists and DTC (offline/online)
Ability to manage multiple projects simultaneously and efficiently
Proven ability to implement a team- based performance culture
Outstanding leadership, communication, and negotiation skills
Strategic agility and future orientation, ability to anticipate future events and change of situations that can impact the business
10+ years of strategic and operational marketing experience in Vietnam, preferably in the pharmaceutical, OTC, Cosmetics and/or dietary supplement industry
Highly developed communication and interpersonal skills
Experience in new product launches
